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Marketing Manager-Paramus
Blinds To Go • Paramus, NJ 07653 • Posted 1 day ago via LinkedIn
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In-person • Full-time • Mid Level
Job Highlights
Using AI ⚡ to summarize the original job post
The Regional Marketing Manager at Blinds To Go is responsible for understanding the regional market landscape, including marketing trends and local competition, to provide feedback and collaborate with other Marketing Managers for the optimization of marketing strategies for each region. This role involves planning and executing regional marketing strategies across multiple channels, analyzing marketing data, and establishing relationships with regional sales teams to support business growth.
Responsibilities
- Plan and execute regional marketing strategies across multiple channels including digital, print, email, event, and social media; driving retail foot traffic and direct to consumer leads.
- Use advertising data, marketing research, and competitor analysis to find the right media mix and investment on a per market basis.
- Establish relationships with regional sales teams and provide timely sales enablement resources to support the business.
- Establish and actively manage baseline reports that monitor performance of marketing initiatives and campaigns to recommend actionable and strategic improvements.
- Daily, weekly, and monthly analysis of key performance metrics to identify opportunities for growth and efficiency across all marketing and digital channels.
- Analyze PPC and SEO metrics, including organic/paid traffic and keyword performance, to identify opportunities for growth.
- Assist with return on investment (ROI) analysis to support strategic planning, vendor performance, and budget planning.
- Contribute test ideas, execute test strategies, analyze test data and document test results.
- Explain and present data and technical concepts in easy-to-understand ways with excellent written, oral, and illustrative skills.
Qualifications
Required
- Exceptional proficiency with Microsoft Excel.
- Excellent quantitative and analytical skills including a basic understanding of key marketing metrics such as CPM, CTR, CVR, and CPL.
- Understanding of paid search, email, social, and other forms of online advertising.
- Experience with website analysis using a variety of analytics tools including Google Analytics.
- High intellectual curiosity and ability to think creatively, and identify and resolve problems.
- High levels of integrity, autonomy, and self-motivation.
- Excellent organizational and time management skills.
- Highly motivated individual with 1-5 years of experience
About Blinds To Go
Blinds To Go is a leading company in the window treatment industry, specializing in high-quality blinds and shades. They offer a wide selection of products including wood blinds, faux wood blinds, vertical blinds, roller shades, solar shades, Roman shades, and more. The company is known for exceptional customer service, providing free consultations, expert measurement, and installation services.
Full Job Description
Marketing Manager-Paramus
Marketing Manager is responsible for understanding the regional market landscape, including marketing trends and local competition to provide feedback/collaborate with other Marketing Managers for optimization of marketing strategies for each region.
Key Responsibilities:
· Plan and execute regional marketing strategies across multiple channels including digital, print, email, event and social media; driving retail foot traffic and direct to consumer leads.
· Use advertising data, marketing research and competitor analysis to find the right media mix and investment on a per market basis.
· Establish relationships with regional sales teams and provide timely sales enablement resources to support the business.
· Establish and actively manage baseline reports that monitor performance of marketing initiatives and campaigns in order to recommend actionable and strategic improvements.
· Daily, weekly, and monthly analysis of key performance metrics to identify opportunities for growth and efficiency across all marketing and digital channels.
· Analyze PPC and SEO metrics, including organic/paid traffic and keyword performance, to identify opportunities for growth.
· Assist with return on investment (ROI) analysis to support strategic planning, vendor performance, and budget planning.
· Contribute test ideas, execute test strategies, analyze test data and document test results.
· Ability to explain and present data and technical concepts in easy-to-understand ways with excellent written, oral and illustrative skills.
What We’re Looking For:
· Exceptional proficiency with Microsoft Excel is required.
· Excellent quantitative and analytical skills including a basic understanding of key marketing metrics such as CPM, CTR, CVR, and CPL.
· Understanding of paid search, email, social, and other forms of online advertising.
· Experience with website analysis using a variety of analytics tools including Google Analytics.
· High intellectual curiosity and ability to think creatively, and identify and resolve problems.
· High levels of integrity, autonomy, and self-motivation.
· Excellent organizational and time management skills.
· Highly motivated individual with 1-5 years of experience
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