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Manager, Brand Marketing (IHOP)
DineEquity • Glendale, CA 91222 • Posted 30+ days ago
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In-person • Full-time • Mid Level Manager
Job Highlights
Using AI ⚡ to summarize the original job post
The Brand Marketing Manager at IHOP is a key member of the restaurant brand marketing team, responsible for product and menu-related projects, including new product development, testing, and system-wide rollouts. This role involves managing cross-functional teams, leveraging consumer insights and business data, and partnering with various departments to ensure the success of new menu items.
Responsibilities
- Usher product initiatives from strategy and development to testing and implementation
- Leverage existing consumer insights & business data to develop program strategies
- Manage cross-functional teams, serving as the primary point of contact and maintain category expertise
- Manage brainstorming of new menu items and platforms
- Develop new product concepts, initial product names and positioning
- Determine feasibility including strategic/operational fit, uniqueness, market size, ease of communication, motivation, and price value
- Create project plans, establish timelines, and maintain schedule in partnership with PMO
- Partner with culinary, operations & consumer insights on development of new menu items
- Review materials to maintain accuracy/consistency
- Analyze performance and develop fact-based recommendations based on approved success criteria
- Responsible for system-wide rollouts
- Partner with Consumer Insights and Business Analytics to establish goals and track progress against key consumer and business metrics
- Partner with creative marketing and agencies on creative materials
- Build support for business initiatives through effective communication with Leadership Team, internal/external groups, agencies, and franchisees
- Oversee key partner relationships related to brand, daypart, product line, or product initiatives
- Manage product improvements and cost-savings opportunities
- Build support through effective communication and influence
- Monitor business performance
- Perform other responsibilities, as needed
Qualifications
Required
- College degree required
- 3+ years brand, category or product management experience in a national chain restaurant, agency, or consumer products goods (CPG) environment
- Effective leader and organizer of cross-functional teams
- Exceptional planning and project management skills
- Demonstrated ability to establish strong working relationships with internal/external partners
- Nimble and flexible
- Excellent written/verbal communication skills, strong presentation skills and ability to influence, persuade & inspire others
- Strong organization and attention to detail
Preferred
- MBA
- Franchise experience
- Proficient in Microsoft Office
Full Job Description
Description
A key member of the IHOP restaurant brand marketing team, the Brand Marketing Manager is responsible for product and menu-related projects, effectively managing new product development and improvements, testing and system-wide rollouts.
Responsibilities:
+ Usher product initiatives from strategy and development to testing and implementation
+ Leverage existing consumer insights & business data to develop program strategies
+ Manage cross-functional teams, serving as the primary point of contact and maintain category expertise
+ Manage brainstorming of new menu items and platforms
+ Develop new product concepts, initial product names and positioning
+ Determine feasibility including strategic/operational fit, uniqueness, market size, ease of communication, motivation, and price value
+ Create project plans, establish timelines, and maintain schedule in partnership with PMO
+ Partner with culinary, operations & consumer insights on development of new menu items
+ Review materials to maintain accuracy/consistency
+ Analyze performance and develop fact-based recommendations based on approved success criteria
+ Responsible for system-wide rollouts
+ Partner with Consumer Insights and Business Analytics to establish goals and track progress against key consumer and business metrics
+ Partner with creative marketing and agencies on creative materials
+ Build support for business initiatives through effective communication with Leadership Team, internal/external groups, agencies, and franchisees
+ Oversee key partner relationships related to brand, daypart, product line, or product initiatives
+ Manage product improvements and cost-savings opportunities
+ Build support through effective communication and influence
+ Monitor business performance
+ Perform other responsibilities, as needed
Skills & Requirements:
+ College degree required; MBA preferred
+ 3+ years brand, category or product management experience in a national chain restaurant, agency, or consumer products goods (CPG) environment required
+ Effective leader and organizer of cross-functional teams
+ Exceptional planning and project management skills required; ability to manage multiple projects of complex scope
+ Demonstrated ability to establish strong working relationships with internal/external partners
+ Nimble and flexible
+ Excellent written/verbal communication skills, strong presentation skills and ability to influence, persuade & inspire others
+ Strong organization and attention to detail
+ Franchise experience preferred
+ Proficient in Microsoft Office
A key member of the IHOP restaurant brand marketing team, the Brand Marketing Manager is responsible for product and menu-related projects, effectively managing new product development and improvements, testing and system-wide rollouts.
Responsibilities:
+ Usher product initiatives from strategy and development to testing and implementation
+ Leverage existing consumer insights & business data to develop program strategies
+ Manage cross-functional teams, serving as the primary point of contact and maintain category expertise
+ Manage brainstorming of new menu items and platforms
+ Develop new product concepts, initial product names and positioning
+ Determine feasibility including strategic/operational fit, uniqueness, market size, ease of communication, motivation, and price value
+ Create project plans, establish timelines, and maintain schedule in partnership with PMO
+ Partner with culinary, operations & consumer insights on development of new menu items
+ Review materials to maintain accuracy/consistency
+ Analyze performance and develop fact-based recommendations based on approved success criteria
+ Responsible for system-wide rollouts
+ Partner with Consumer Insights and Business Analytics to establish goals and track progress against key consumer and business metrics
+ Partner with creative marketing and agencies on creative materials
+ Build support for business initiatives through effective communication with Leadership Team, internal/external groups, agencies, and franchisees
+ Oversee key partner relationships related to brand, daypart, product line, or product initiatives
+ Manage product improvements and cost-savings opportunities
+ Build support through effective communication and influence
+ Monitor business performance
+ Perform other responsibilities, as needed
Skills & Requirements:
+ College degree required; MBA preferred
+ 3+ years brand, category or product management experience in a national chain restaurant, agency, or consumer products goods (CPG) environment required
+ Effective leader and organizer of cross-functional teams
+ Exceptional planning and project management skills required; ability to manage multiple projects of complex scope
+ Demonstrated ability to establish strong working relationships with internal/external partners
+ Nimble and flexible
+ Excellent written/verbal communication skills, strong presentation skills and ability to influence, persuade & inspire others
+ Strong organization and attention to detail
+ Franchise experience preferred
+ Proficient in Microsoft Office
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