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Marketing Automation Specialist | Fully Remote US
HireVue • Remote • Posted 30+ days ago
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Remote • Full-time • Junior Level
Job Highlights
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As a Marketing Automation Specialist at HireVue, you will play a crucial role in driving the company's business forward by building Marketo programs, managing email marketing programs, and supporting the marketing team with data-driven optimization decisions. This position involves close collaboration with the Director of Marketing to implement programmatic and operational initiatives in Marketo, including email promotions, lead nurtures, content programs, and data management automation. Additionally, the role includes a focus on analytics and reporting to enhance marketing effectiveness and sales growth.
Responsibilities
- Work with the demand generation team to develop and execute email marketing programs, including email creation, segmentation, testing, deployment, and continuous performance monitoring
- Create Marketo programs and automation to process website conversions and form completions
- Plan and perform A/B testing within marketing automation platform to improve productivity, conversion rates, programs/campaign ROI, and sales growth
- Support marketing operations initiatives in Marketo and Salesforce related to lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
- Responsible for campaign creation in Salesforce
- Monitor and maintain data quality within the marketing database
- Create and maintain reporting dashboards on marketing and sales effectiveness and business results
- Experience creating & analyzing reports across multiple sales & marketing teams to create consolidated performance reviews & recommendations
- Take the lead on selecting, implementing, and maintaining a best-in-class marketing technology stack to serve marketers across channels
- Maintain rigorous data analysis and auditing practices to uphold data integrity
- Implement, document, and refine processes and integrations to improve overall marketing operational efficiency
Qualifications
Required
- BA/BS or equivalent working experience
- 1-3 years experience in marketing operations
- Experience in both ABM and traditional Inbound demand generation to support pipeline targets preferred
- Paid Media and Paid Social Media Management in a B2B high technology company
- Demonstrated experience owning specific campaigns from start to finish
- Strong analytical skills and a data-driven decision making orientation
- Experience managing all the various types of activities that drive leads, manage them via the demand funnel, and work closely with agency partners, internal customers, to optimize campaigns
Preferred
- Marketo Certification
About HireVue
HireVue is a global leader in talent acquisition, offering innovative video interviewing software and assessments to help organizations discover and hire the best talent. With a focus on connecting talent to opportunity, they lead the market in talent experience through cutting-edge technology and a commitment to unlocking potential in every candidate. HireVue's core values guide their approach to revolutionizing the hiring process, serving some of the world's most innovative companies with a strong leadership team at the forefront of industry progress.
Full Job Description
HireVue is where hiring happens - transforming the way organizations discover, engage, and hire the best talent. Connecting companies and candidates anytime, anywhere, HireVue's end-to-end hiring platform features video interviewing, assessments and conversational AI. The industry leader in science backed, modern hiring solutions powered by ethical AI, HireVue has hosted more than 70 million video interviews and 200 million chat-based candidate engagements for over 1200 pioneering customers around the globe.
As the Marketing Automation Specialist, you will be instrumental in propelling our business to new heights. You'll build Marketo programs, help manage our email marketing programs, and support the marketing team with data to guide optimization decisions. Working closely with the Director of Marketing, this role will help implement all programmatic and operational initiatives in Marketo including email promotions, lead nurtures, content programs, and data management automation. This person will also have an interest in analytics and reporting to support the marketing team in analyzing data and making optimization recommendations.
Essential Duties and Responsibilities
+ Work with the demand generation team to develop and execute email marketing programs, including email creation, segmentation, testing, deployment, and continuous performance monitoring
+ Create Marketo programs and automation to process website conversions and form completions
+ Plan and perform A/B testing within marketing automation platform to improve productivity, conversion rates, programs/campaign ROI, and sales growth
+ Support marketing operations initiatives in Marketo and Salesforce related to lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
+ Responsible for campaign creation in Salesforce
+ Monitor and maintain data quality within the marketing database
+ Create and maintain reporting dashboards on marketing and sales effectiveness and business results
+ Experience creating & analyzing reports across multiple sales & marketing teams to create consolidated performance reviews & recommendations.
+ Take the lead on selecting, implementing, and maintaining a best-in-class marketing technology stack to serve marketers across channels.
+ Maintain rigorous data analysis and auditing practices to uphold data integrity. Implement, document, and refine processes and integrations to improve overall marketing operational efficiency.
+ BA/BS or equivalent working experience, with 1-3 years experience in marketing operations
+ Experience in both ABM and traditional Inbound demand generation to support pipeline targets preferred
+ Paid Media and Paid Social Media Management in a B2B high technology company
+ Demonstrated experience owning specific campaigns from start to finish
+ Strong analytical skills and a data-driven decision making orientation
+ Experience managing all the various types of activities that drive leads, manage them via the demand funnel, and work closely with agency partners, internal customers, to optimize campaigns
+ Marketo Certification a plus
Flexible Paid Time Off | Medical, Dental, Vision | 12 Weeks Maternity & Adoption | 401K match
Click Here for US Benefits (https://c.smartrecruiters.com/sr-company-attachments-prod/528a5b14e4b0cd66086e553e/024d07a5-7d49-48c3-9738-bbbfadaa971b?r=s3)
_HireVue is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other category protected under the law. HireVue is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation. All your information will be kept confidential according to EEO guidelines._
_HireVue is NOT currently hiring:_
_AK, IA, ME, MS, NM or WV._
_\#remote-us_
As the Marketing Automation Specialist, you will be instrumental in propelling our business to new heights. You'll build Marketo programs, help manage our email marketing programs, and support the marketing team with data to guide optimization decisions. Working closely with the Director of Marketing, this role will help implement all programmatic and operational initiatives in Marketo including email promotions, lead nurtures, content programs, and data management automation. This person will also have an interest in analytics and reporting to support the marketing team in analyzing data and making optimization recommendations.
Essential Duties and Responsibilities
+ Work with the demand generation team to develop and execute email marketing programs, including email creation, segmentation, testing, deployment, and continuous performance monitoring
+ Create Marketo programs and automation to process website conversions and form completions
+ Plan and perform A/B testing within marketing automation platform to improve productivity, conversion rates, programs/campaign ROI, and sales growth
+ Support marketing operations initiatives in Marketo and Salesforce related to lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
+ Responsible for campaign creation in Salesforce
+ Monitor and maintain data quality within the marketing database
+ Create and maintain reporting dashboards on marketing and sales effectiveness and business results
+ Experience creating & analyzing reports across multiple sales & marketing teams to create consolidated performance reviews & recommendations.
+ Take the lead on selecting, implementing, and maintaining a best-in-class marketing technology stack to serve marketers across channels.
+ Maintain rigorous data analysis and auditing practices to uphold data integrity. Implement, document, and refine processes and integrations to improve overall marketing operational efficiency.
+ BA/BS or equivalent working experience, with 1-3 years experience in marketing operations
+ Experience in both ABM and traditional Inbound demand generation to support pipeline targets preferred
+ Paid Media and Paid Social Media Management in a B2B high technology company
+ Demonstrated experience owning specific campaigns from start to finish
+ Strong analytical skills and a data-driven decision making orientation
+ Experience managing all the various types of activities that drive leads, manage them via the demand funnel, and work closely with agency partners, internal customers, to optimize campaigns
+ Marketo Certification a plus
Flexible Paid Time Off | Medical, Dental, Vision | 12 Weeks Maternity & Adoption | 401K match
Click Here for US Benefits (https://c.smartrecruiters.com/sr-company-attachments-prod/528a5b14e4b0cd66086e553e/024d07a5-7d49-48c3-9738-bbbfadaa971b?r=s3)
_HireVue is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other category protected under the law. HireVue is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation. All your information will be kept confidential according to EEO guidelines._
_HireVue is NOT currently hiring:_
_AK, IA, ME, MS, NM or WV._
_\#remote-us_
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