Product Manager

Position: Product Manager

Location: North Syracuse, NY

POSITION OVERVIEW: The Product Manager plays a key role in driving the development and success of a product or product line. They are responsible for managing the entire product lifecycle from conception to launch and beyond. Product Managers work closely with cross-functional teams including engineering, design, marketing, and sales to ensure that products meet market needs, are delivered on time, and achieve business objectives.

KEY RESPONSIBILITIES:

Product Strategy and Planning:

• Define the product vision and strategy based on market research, customer feedback, and business goals.
• Develop product roadmaps outlining feature prioritization, milestones, and timelines.
• Collaborate with stakeholders to align product plans with overall business objectives.

Product Development and Execution:

• Work closely with engineering and design teams to translate product requirements into technical specifications.
• Prioritize features based on customer needs, market trends, and business priorities.
• Drive the product development process, ensuring timely delivery and quality assurance.

Market Analysis and Customer Insights:

• Conduct market research to identify customer needs, competitive landscape, and industry trends.
• Gather and analyze customer feedback through surveys, interviews, and user testing.
• Use data-driven insights to make informed decisions about product features and enhancements.

Go-to-Market Strategy:

• Collaborate with marketing and sales teams to develop go-to-market strategies for product launches and promotions.
• Define product messaging, positioning, and targeting based on market segmentation and customer personas.
• Create sales enablement materials and support sales efforts with product training and resources.

Performance Tracking and Optimization:

• Define key performance indicators (KPIs) to measure the success of products.
• Monitor product performance against KPIs and iterate on features and strategies to optimize results.
• Conduct post-launch analysis to identify lessons learned and areas for improvement.

Cross-functional Collaboration:

• Act as a liaison between different departments, including engineering, marketing, sales, and operations.
• Communicate product updates, changes, and timelines to stakeholders.
• Collaborate with sales and marketing teams to develop product messaging, positioning, and go-to-market strategies.

Potential travel up to 25%

Additional duties as assigned.

MINIMUM QUALIFICATION REQUIREMENTS:

Education: Minimum a Bachelor’s Degree in Marketing, Business, Engineering or related equivalent degree, MBA or advanced degree preferred.

Experience: 3+ years of proven experience in Product Management in related industry, preferrable in technology or software.

3+ years in a technically driven environment within a broad cross functional team.

JOB KNOWLEDGE, SKILLS, AND ABILITIES:

Analysis skills: analyze data for industry trends, customer insights, and sales performance.

An in depth understanding of product costing attributes.

Collaboration skills: work with senior management, operations, engineering, and supply teams.

Project Management skills: manage multiple projects, product lines and deliverables.

Knowledge of business fundamentals, engineering concepts, and the marketing and sales process.

Collaborative, supportive, team-based thinking.

Ability to be extremely focused and organized.

High level of capability and experience in delivering results in a rapidly changing and intense environment.

Process oriented and systems thinking with the ability to solve problems.

Familiarity with agile development methodologies and product management tools such as JIRA, Asana, or Trello.