Product Manager

ORGANIZATION

Fulcrum Health, Inc. is a nonprofit, physical medicine benefit management organization that has delivered quality care through its network of over 4,800 credentialed physical medicine service providers for over 40 years. Our product offerings include acupuncture, chiropractic, massage therapy, physical, speech and occupational therapy services, serving over 2 million health plan members. Fulcrum continues to offer innovative and inspiring ways to leverage physical medicine that help lower health care costs, achieve better outcomes, and increase patient satisfaction.

POSITION PURPOSE

The Fulcrum Health, Inc. (Fulcrum) Product Manager will have a keen eye for gaps in consumer product offerings and an innovative mindset for filling them. This is a confident leader who can guide cross-functional teams in the creation of products that improve customer experience and grow market share. They are a highly skilled market analyst with a proven ability to strategize the full lifecycle of a product, from conception to release.

ACCOUNTABILITIES:

• Drive the product- and business-planning processes for cross-functional teams
• Analyze customer needs, current market trends, and potential partnerships from an ROI and build-vs.-buy perspective
• Assess current competitor offerings and seek opportunities for differentiation
• Analyze product requirements and develop appropriate programs to ensure they’re met
• Develop, implement, and maintain product development timelines across multiple departments
• Appraise new product ideas and strategize appropriate go-to-market plans
• Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch
• Translate product strategy into detailed requirements for prototyping and final development by appropriate teams
• Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI
• Analyze market data to support development of sales strategies, and define product objectives for effective marketing
• Collaborate closely with internal teams in the development, QA, and release of products, and balance resources to ensure success for the entire organization
• Develop product positioning and messaging that differentiates Fulcrum Health across primary market segments
• Other duties as assigned

REQUIRED QUALIFICATIONS: (Minimum qualifications needed for this position)

• Bachelor’s degree (or equivalent) in product management or related major
• Demonstrated healthcare expertise within a health plan
• Strong experience in a dynamic product management role
• Proven success as a product manager in a nonmanagerial role
• Proven success in overseeing all elements of the product development lifecycle
• High effectiveness in managing cross-functional teams in a matrixed environment
• Experience in delivering finely tuned product marketing strategies
• Exceptional writing and editing skills, combined with strong presentation and public speaking skills
• Proficient with Microsoft Office Suite or related software

DIRECT/INDIRECT REPORTS:

Number of direct reports and titles: 0

Number of indirect reports: 0