Lifecycle Marketing Manager

About the Job:

LaunchDarkly is seeking an experienced and data-driven Lifecycle Marketing Manager with a passion for funnel analytics, compelling content, and both developer and decision-maker marketing. In this role, you will build a Lifecycle Marketing program that serves both the sales and self-service acquisition funnels, to ensure that prospects and customers are receiving the resources they need to be successful with LaunchDarkly. You will be designing, implementing, and optimizing programs across all segments and stages of the funnel, leveraging marketing automation techniques, user data, and creative content.
Responsibilities:

• Leverage marketing automation to develop and launch nurture programs that drive improvements across key conversion metrics in the sales and self-service funnel (example: lead to meeting rate, free trial conversion rate, multi-product attach rate, etc)

• Warm up prospects from various conversion points (content, events, trial signups, demos) to drive impactful Sales interactions
• Partner with Marketing Operations to ensure lifecycle strategies are contributing to our lead scoring efforts, which determine acquisition paths; ensure the lifecycle program has the data it requires to be successful
• In partnership with SMEs, write content to support lifecycle strategies, including email content, checklists, and in-app placements
• Collaborate with colleagues across Product, Product Marketing, Content, Developer Relations, and Sales to deliver effective resources to prospects and customers based on their stage of journey and segmentation
• Adhere to email best practices, including compliance, design (browser rendering), and cadence
• Identify areas of opportunity within the customer journey and create an experimentation plan to improve key conversion metrics
• Work closely with the data to analyze, report and optimize lifecycle performance, making data-driven decisions to enhance the program

Qualifications:

• 5+ years of experience in lifecycle marketing with a track record of driving conversion rate improvements
• Expert in marketing automation technology, preferably Marketo
• Deep understanding of software development, including the ability to effectively communicate with developers, engineering leaders, product leaders and founders
• Strong analytical skills with the ability to work with data and make informed decisions
• Experience and passion for working cross-functionally within a go-to-market organization
• Excellent writing skills with the ability to create lifecycle content for review by SMEs
• Self-starter who can drive recommendations and decisions with minimal oversight
• Results-oriented with a collaborative and proactive mindset; customer-first mentality

Pay:

Target pay range for a Level P3 in San Francisco/Bay Area: $114,000 - $134,000*

*Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.

LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, degree level, and location.
About LaunchDarkly:

Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations.

The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:

• Improving the velocity and stability of software releases, without the fear of end customer outages
• Delivering targeted experiences by easily personalizing features to customer cohorts
• Maximizing the business impact of every feature through the ability to experiment and optimize
• Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types
• Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability

At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at hr@launchdarkly.com.

One of our company values is 'Widen the Circle'. Which means we seek out diversity of perspectives to get better results. We understand everyone has their own unique talents and experiences. We encourage you to apply to this role even if you don't think you meet 100% of the qualifications outlined above. We can find out together if it's the right match for your skillset.

Do you need a disability accommodation?

Fill out this accommodations request form and someone from our People Operations team will contact you for assistance.