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Director of Product Marketing - Ad Technology Products
Pixalate, Inc. • Remote • Posted 20 days ago
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Remote • Full-time • Senior Manager
Job Highlights
Using AI ⚡ to summarize the original job post
Pixalate is seeking a Director of Product Marketing to support its rapid growth, focusing on driving marketing initiatives and increasing visibility and brand awareness of its suite of Ad Technology Products. The role involves developing and executing go-to-market plans for new product launches, supporting sales and customer success teams, and collaborating with cross-functional teams. The ideal candidate will have a strong understanding of the Ad-Tech ecosystem, experience in B2B Marketing, and a passion for driving customer retention and growth.
Responsibilities
- Develop and execute comprehensive go-to-market plans for new product launches and feature updates, including target market identification, value prop development for Pixalate's various ad tech, publisher & agency audience segments.
- Support sales and Customer Success team with marketing collateral, webinars, case studies, content and presentations; collaborate with cross-functional teams including data science, product, design and marketing
- Be a customer advocate. Build and nurture relationships with customers to gather testimonials, case studies and reviews. Leverage customer success stories in marketing efforts.
- Collaborate with the Global Marketing team to organize and coordinate marketing events and conferences, with focus on the U.S., East Coast
- Follow and analyze market trends to position products, identify key Ad Fraud topics of interest for Data research teams
Qualifications
Required
- 5+ years of experience in B2B Marketing roles
- 5-10 years of experience in the Advertising Technology field
- Understanding of the Ad-Tech ecosystem and familiarity with SSPs, DSPs, AdExchanges, Agencies and Advertisers
Preferred
- Experience with event planning including webinars, client panels, presentations, conferences etc., design and copywriting experience
Full Job Description
Job Description
Director of Product Marketing - Ad Technology Products
Employment Type: Full-Time
Location : NYC (Remote)
Minimum Experience : 8-10 years
Pixalate is an online trust and safety platform that protects businesses, consumers, and children from deceptive, fraudulent, and non-compliant mobile, CTV apps, and websites.
Our software and data have been used to unearth multiple high-profile criminal and illegal surveillance cases including:
+ Gizmodo: An iCloud Feature Is Enabling a $65 Million Scam, New Research Says (https://gizmodo.com/apple-icloud-private-relay-ad-fraud-scam-research-1849803510)
+ Adweek: A 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTV (https://www.adweek.com/programmatic/pixalate-ad-fraud-scheme-roku-murkiness-ctv/)
+ Washington Post: Your kids' apps are spying on them (https://www.washingtonpost.com/technology/2022/06/09/apps-kids-privacy/)
+ Pro Publica: Porn, Piracy, Fraud: What Lurks Inside Google's Black Box Ad Empire (https://www.propublica.org/article/google-display-ads-piracy-porn-fraud)
+ ABC7 News: The State of Children's Privacy Onlin e (https://www.youtube.com/watch?v=qhFAxvs-mBY)
+ NBC News: How many apps are tracking your children (https://www.pixalate.com/blog/jalal-nasir-nbc-12news-apps-tracking-child)
Our team of lawyers, data scientists, engineers, economists, and researchers span globally with a presence in California, New York, Washington DC, London, and Singapore.
About The Role
We are seeking a dedicated, dynamic and experienced Product Marketing Director to support Pixalate's rapid growth. The successful candidate will be responsible for driving marketing initiatives and increasing visibility and brand awareness of the suite of Pixalate Products, driving customer retention and growth.
Responsibilities
+ Develop and execute comprehensive go-to-market plans for new product launches and feature updates, including target market identification, value prop development for Pixalate's various ad tech, publisher & agency audience segments.
+ Support sales and Customer Success team with marketing collateral, webinars, case studies, content and presentations; collaborate with cross-functional teams including data science, product, design and marketing
+ Be a customer advocate. Build and nurture relationships with customers to gather testimonials, case studies and reviews. Leverage customer success stories in marketing efforts.
+ Collaborate with the Global Marketing team to organize and coordinate marketing events and conferences, with focus on the U.S., East Coast
+ Follow and analyze market trends to position products, identify key Ad Fraud topics of interest for Data research teams
Qualifications
+ Proven experience as a Product Marketing Manager, Brand Manager or similar role
+ Understanding of the Ad-Tech ecosystem and familiarity with SSPs, DSPs, AdExchanges, Agencies and Advertisers.
+ Experience with event planning including webinars, client panels, presentations, conferences etc., design and copywriting experience, a plus
+ Outstanding communication and presentation skills
Requirements
+ MUST have 5+ years of experience in B2B Marketing roles
+ MUST have 5-10 years of experience in the Advertising Technology field
Benefits
We focus on doing things differently and challenge each other to be the best we can be.
+ Excellent benefits package, including medical, dental, and vision insurance
+ Premiums 100% covered for employees and 50% covered for dependents
+ Unlimited PTO
+ 401k
+ Monthly internet reimbursement
+ Casual work environment
+ Flexible hours
+ Opportunity for advancement
+ Fun annual team events
+ Being part of a high performing team that wants to win and have fun doing it
+ Extremely competitive compensation
Powered by JazzHR
Director of Product Marketing - Ad Technology Products
Employment Type: Full-Time
Location : NYC (Remote)
Minimum Experience : 8-10 years
Pixalate is an online trust and safety platform that protects businesses, consumers, and children from deceptive, fraudulent, and non-compliant mobile, CTV apps, and websites.
Our software and data have been used to unearth multiple high-profile criminal and illegal surveillance cases including:
+ Gizmodo: An iCloud Feature Is Enabling a $65 Million Scam, New Research Says (https://gizmodo.com/apple-icloud-private-relay-ad-fraud-scam-research-1849803510)
+ Adweek: A 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTV (https://www.adweek.com/programmatic/pixalate-ad-fraud-scheme-roku-murkiness-ctv/)
+ Washington Post: Your kids' apps are spying on them (https://www.washingtonpost.com/technology/2022/06/09/apps-kids-privacy/)
+ Pro Publica: Porn, Piracy, Fraud: What Lurks Inside Google's Black Box Ad Empire (https://www.propublica.org/article/google-display-ads-piracy-porn-fraud)
+ ABC7 News: The State of Children's Privacy Onlin e (https://www.youtube.com/watch?v=qhFAxvs-mBY)
+ NBC News: How many apps are tracking your children (https://www.pixalate.com/blog/jalal-nasir-nbc-12news-apps-tracking-child)
Our team of lawyers, data scientists, engineers, economists, and researchers span globally with a presence in California, New York, Washington DC, London, and Singapore.
About The Role
We are seeking a dedicated, dynamic and experienced Product Marketing Director to support Pixalate's rapid growth. The successful candidate will be responsible for driving marketing initiatives and increasing visibility and brand awareness of the suite of Pixalate Products, driving customer retention and growth.
Responsibilities
+ Develop and execute comprehensive go-to-market plans for new product launches and feature updates, including target market identification, value prop development for Pixalate's various ad tech, publisher & agency audience segments.
+ Support sales and Customer Success team with marketing collateral, webinars, case studies, content and presentations; collaborate with cross-functional teams including data science, product, design and marketing
+ Be a customer advocate. Build and nurture relationships with customers to gather testimonials, case studies and reviews. Leverage customer success stories in marketing efforts.
+ Collaborate with the Global Marketing team to organize and coordinate marketing events and conferences, with focus on the U.S., East Coast
+ Follow and analyze market trends to position products, identify key Ad Fraud topics of interest for Data research teams
Qualifications
+ Proven experience as a Product Marketing Manager, Brand Manager or similar role
+ Understanding of the Ad-Tech ecosystem and familiarity with SSPs, DSPs, AdExchanges, Agencies and Advertisers.
+ Experience with event planning including webinars, client panels, presentations, conferences etc., design and copywriting experience, a plus
+ Outstanding communication and presentation skills
Requirements
+ MUST have 5+ years of experience in B2B Marketing roles
+ MUST have 5-10 years of experience in the Advertising Technology field
Benefits
We focus on doing things differently and challenge each other to be the best we can be.
+ Excellent benefits package, including medical, dental, and vision insurance
+ Premiums 100% covered for employees and 50% covered for dependents
+ Unlimited PTO
+ 401k
+ Monthly internet reimbursement
+ Casual work environment
+ Flexible hours
+ Opportunity for advancement
+ Fun annual team events
+ Being part of a high performing team that wants to win and have fun doing it
+ Extremely competitive compensation
Powered by JazzHR
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