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Memory Care Advisor - Sales and Marketing - Memory Care
ProMedica Health System • Wilmington, DE 19893 • Posted 19 days ago
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In-person • Full-time • Mid Level
Job Highlights
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The Memory Care Advisor or Sales and Marketing Director at Arden Courts of Wilmington is responsible for building and maintaining Assisted Living occupancy through the implementation of a facility marketing plan and application of sales techniques. This role involves spending the majority of time engaging in growing move-ins, maintaining knowledge of the building's products and services, using CRM systems, developing relationships with referral sources, and ensuring a consistent flow of quality referrals. The position also includes market planning, promotion, and customer satisfaction responsibilities.
Responsibilities
- Spends the majority of their time engaged in growing move-ins
- Maintains a thorough knowledge of the building's products and services, resident care related capabilities, and physician relations
- Effectively uses customer relationship management (CRM) systems and tools to manage referral source sales
- Develops relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the building
- Effectively uses IMPACT sales process to build relationships with inquiries resulting in commitment to move-in
- Application for move-in is completed prior to move-in along with tracking to screen residents for financial appropriateness
- Develops and executes an annual sales and marketing plan and manages available resources to meet building objectives, within budget
- Maintains a media contact list, writes and submits press releases with photos to local media monthly as outlined in sales and marketing plan
- Maintains current data base and develops monthly topical communications to inquiry leads
- Works with Corporate Marketing Communications Manager and Manager of Market Development in the development of print advertisement, brochures and media campaigns
- Models customer service principals throughout the building and promotes appreciation of our customers' needs with every employee
Qualifications
Required
- College degree preferred
- Familiarity with long-term care and/or health care services preferred
- Sales experience, particularly in health care services, products, or pharmaceuticals preferred
About ProMedica Health System
ProMedica is a leading healthcare organization based in Toledo, Ohio, providing a wide range of health and well-being services. They offer acute care hospitals, skilled nursing facilities, outpatient surgery centers, primary care, specialty physician practices, home health, and hospice care. Additionally, ProMedica operates health insurance and wellness services, with a focus on a patient-centered approach to improve community health.
Full Job Description
Arden Courts of Wilmington is hiring a Memory Care Advisor - Sales and Marketing Director!
The Memory Care Advisor or Sales and Marketing Director is responsible for building and maintaining Assisted Living occupancy through the implementation of a facility marketing plan and application of sales techniques.
Regularly and customarily spends majority of their time engaged in growing move-ins
Maintains a thorough knowledge of the buildings products and services, resident care related capabilities and physician relations.
Effectively uses customer relationship management (CRM) systems and tools to manage referral source sales
Develops relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the building
Effectively uses IMPACT sales process to build relationships with inquiries resulting in commitment to move-in
Move-in Process Responsibilities
Application for move-in is completed prior to move-in along with tracking to screen residents for financial appropriateness
Market Planning and Analysis
Develops and executes an annual sales and marketing plan and manages available resources to meet building objectives, within budget
Promotion/PR/Advertising Responsibilities
Maintains a media contact list. Writes and submits press releases with photos to local media monthly as outlined in sales and marketing plan
Maintains current data base and develops monthly topical communications to inquiry leads
Works with Corporate Marketing Communications Manager and Manager of Market Development in the development of print advertisement, brochures and media campaigns
Customer Satisfaction
Models customer service principals throughout the building and promotes appreciation of our customers' needs with every employee
Evaluated on:
Total revenue at/above budget
Total occupancy at/above budget
Sales calls met/exceeded goal
Conversion ratios met/exceeded goal
Completes and submits required sales and marketing reports
Education: College degree preferred
Skills: Familiarity with long-term care and/or health care services preferred
Experience: Sales experience, particularly in health care services, products, or pharmaceuticals preferred
The above list of accountabilities is intended to describe the general nature and level of work performed by the incumbent; it should not be considered exhaustive.
ProMedica is a mission-based, not-for-profit integrated healthcare organizational headquartered in Toledo, Ohio. For more information, please visit www.promedica.org/about-promedica
Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender (including pregnancy), sexual orientation, gender identity or gender expression, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. In compliance with the Americans with Disabilities Act Amendment Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a job with ProMedica, please contact employment@promedica.org
Equal Opportunity Employer/Drug-Free Workplace
**Requisition ID:** 86861
The Memory Care Advisor or Sales and Marketing Director is responsible for building and maintaining Assisted Living occupancy through the implementation of a facility marketing plan and application of sales techniques.
Regularly and customarily spends majority of their time engaged in growing move-ins
Maintains a thorough knowledge of the buildings products and services, resident care related capabilities and physician relations.
Effectively uses customer relationship management (CRM) systems and tools to manage referral source sales
Develops relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the building
Effectively uses IMPACT sales process to build relationships with inquiries resulting in commitment to move-in
Move-in Process Responsibilities
Application for move-in is completed prior to move-in along with tracking to screen residents for financial appropriateness
Market Planning and Analysis
Develops and executes an annual sales and marketing plan and manages available resources to meet building objectives, within budget
Promotion/PR/Advertising Responsibilities
Maintains a media contact list. Writes and submits press releases with photos to local media monthly as outlined in sales and marketing plan
Maintains current data base and develops monthly topical communications to inquiry leads
Works with Corporate Marketing Communications Manager and Manager of Market Development in the development of print advertisement, brochures and media campaigns
Customer Satisfaction
Models customer service principals throughout the building and promotes appreciation of our customers' needs with every employee
Evaluated on:
Total revenue at/above budget
Total occupancy at/above budget
Sales calls met/exceeded goal
Conversion ratios met/exceeded goal
Completes and submits required sales and marketing reports
Education: College degree preferred
Skills: Familiarity with long-term care and/or health care services preferred
Experience: Sales experience, particularly in health care services, products, or pharmaceuticals preferred
The above list of accountabilities is intended to describe the general nature and level of work performed by the incumbent; it should not be considered exhaustive.
ProMedica is a mission-based, not-for-profit integrated healthcare organizational headquartered in Toledo, Ohio. For more information, please visit www.promedica.org/about-promedica
Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender (including pregnancy), sexual orientation, gender identity or gender expression, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. In compliance with the Americans with Disabilities Act Amendment Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a job with ProMedica, please contact employment@promedica.org
Equal Opportunity Employer/Drug-Free Workplace
**Requisition ID:** 86861
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