SENIOR MANAGER, MARKETING PLANNING AND STRATEGY

LocationSAN BRUNO, CACareer AreaMarketing and Customer InsightsJob FunctionSales & Marketing OperationsEmployment TypeRegular/PermanentPosition TypeSalaryRequisitionWD1974940 What you'll do at Position Summary...What you'll do...Walmart Connect (WMC) is Walmart's media and advertising platform, uniquely designed to help brands reach hundreds of millions of shoppers across their entire shopping journey, online and in stores. As a fast-growing brand and business within Walmart, the Fortune 1 company, we are poised for continued growth and success. Data at scale, omni-channel solutions, closed loop attribution and a “One Walmart” approach are key differentiators for Walmart Connect.  WMC is looking for a B2B Senior Marketing Analyst with a proven record of turning data into insights and helping the marketing team become a data-driven organization. This person would be responsible for building the frameworks, tools, and resources to optimize the growth marketing team’s initiatives that enable the success of partners and sellers who advertise on our platform.Responsibilities:Build, scale and operate the measurement framework and tools, key performance indicators, and targets for B2B marketing initiatives.Work with different teams and data sources to create an actionable and accurate “single source of truth” by utilizingdata visualization tools such as Tableau, Power BI and Looker.Partner across teams to build acustomer data platform solution that captures data from all customer interactions,unifies it with internal systems, and enables the data forinsights and activation.Create reports and dashboards that power marketing attribution and prove marketing’s direct impact on the business.Be a strategic partner to marketing leads and cross-functional stakeholders in Partner Development, Sales, Product Marketing, and Business Operations.Contribute to the team and Walmart Connect’s culture, mission, and goals by building relationships and trust, operating with excellence, staying curious, and embracing a growth mindset.Minimum Requirements:Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'experience in marketing or related field.Experience measuring success across marketing channels - including but not limited to: paid media, email, virtual & in-person events and webinars, social, and sales enablement.Experience creating solutions that measure full funnel outcomes, and optimizing audience segments based on target criteriaExpert level knowledge in Tableau, Power BIor Looker. Having expertise in multiple enterprise BI platforms is a plusAdvanced SQL knowledge and modeling skillsHands-on experience with other tools such as Salesforce Sales Cloud, Salesforce Marketing Cloud, Google Analytics, Adobe Analytics, social media analytics tools for Meta, LinkedIn, etc.Impeccable communication and organizational skills that enable cross-functional collaboration with many stakeholders for multiple projects at once, and to execute them efficiently and effectivelyAbility to rapidly assess and adjust priorities in a dynamic environmentComfortable giving and receiving feedback, dealing with ambiguity, and engaging in challenging discussionsPreferred Qualifications:10 years of experience in marketing or a related field. 5-7 years of experience in B2B marketing analytics with a proven record of helping drive revenue at scale.Tableau Certified Data Analyst certification or similar certificationsExperience with Statistical ModelingProficiency in Python, R, Excel VBAKnowledge of the cross-channel and cross-platform marketing and media landscape and experience evolving analytics and measurement capabilitiesAbout Walmart Connect At Walmart, we enable the connection between supplier brands and retail shoppers at unprecedented scale. As primary stewards of our brand promise, Save Money. Live Better, we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a small, high-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable – and we have Walmart's sales data to prove it. #WalmartConnectBenefits & Perks: Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more. Equal Opportunity Employer Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people. Who We Are Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life.careers.walmart.com At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.‎ ‎ ‎ You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.‎ For information about PTO, see .‎ ‎ Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.‎ Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.‎ For information about benefits and eligibility, see One.Walmart.‎ The annual salary range for this position is $117,000.00-$234,000.00‎ Additional compensation includes annual or quarterly performance bonuses.‎ Additional compensation for certain positions may also include:‎ ‎ - Stock‎ ‎ Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'experience in marketing or related field.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business AdministrationPrimary Location...850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America About Walmart At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.