Direct to Consumer (DTC) Marketing Director

Job Summary:

The DTC Marketing Director is responsible for building the Aquestive EZStrip™ brand of consumer products and over the counter medications through omnichannel marketing programs to drive direct product sales through Aquestive’s website and Amazon. Key objectives include increasing revenue, maximizing new consumer acquisition levels, and maintaining high levels of consumer retention. Has expertise in digital marketing channels including Amazon, Social Media marketing and use influencers, web merchandising and analytics. This role will drive and execute e-marketing tactics from initiation to implementation with emphasis on analytics, email, social, search, and content development for the web properties. In addition, they will be responsible for developing and implementing the direct/digital/online marketing strategy, help manage product selection, pricing strategy, promotions and partnership opportunities that achieve and complement company goals and objectives.

This role can be located in either Warren, New Jersey or Portage, Indiana.

• The DTC Marketing Director will develop strategic direct marketing plans and programs for the direct business, both short and long range, to ensure profitable revenue growth in support of the Company’s goals
• Creates a digital brand marketing strategy that maintains and communicate company brand, usage, and sub- brand strategies to ensure consistency, maximum consumer exposure and awareness via e-commerce and social media channels and increase consumer acquisition through effective digital marketing strategies across all channels including social media and web assets
• Oversees programs to improve consumer retention rates based on clear segmentation.

• Oversees marketing database including consumer segmentation for each product
• Gather, filter and share consumer insights on DTC products within Aquestive
• Oversee effective web merchandising both direct and through the Amazon marketplace to increase sales
• Develop strategies to grow revenue while enhancing the consumer experience across channels.
• Develops and maintains digital marketing strategies to build public awareness and increase sales/market share for each product category.
• Assures utilization of other organization resources to support marketing efforts.
• Develops budgets for projects, monitoring costs, and providing status reports to senior management.
• Work with other departments in developing the product strategy/selection for the Aquestive DTC business.
• Identify, develop, and implement promotional opportunities that creatively and cost effectively generate new direct business; plan and oversee the direct promotional activities, including print and electronic.
• Work with outside partners and vendors for ongoing miscellaneous projects to achieve departmental/company goals.
• Provides leadership and supervision to direct staff.

Qualifications:

• 7+ years direct-to- consumer brand development and digital marketing/ecommerce experience in an integrated, multi-channel marketing environment including e-commerce, Amazon Marketplace, and social media influencers
• History of profitable channel management and driving business growth.
• Deep background in digital consumer marketing via online media sources including paid search, search engine optimization, affiliate marketing and social media including the use of influencers.
• Demonstrated experience in digital consumer segmentation strategy.
• Management of membership, loyalty, subscription or continuity programs a plus.
• Track record of growing new consumer acquisition programs.
• Experience with digital, mobile, and apps a plus.
• Strong management skills; ability to motivate and lead direct reports and teams.
• Excellent interpersonal, written and presentation skills required.
• Bachelors degree required, Masters degree preferred.

The above statements are intended to describe the general nature and level of the work being performed by colleagues assigned to this position. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required. Aquestive reserves the right to make changes to the job description whenever necessary.

As part of Aquestive’s employment process, final candidate will be required to complete a drug test and background check prior to employment commencing. Please Note: Aquestive is a drug-free workplace and has a drug free workplace policy in place.

Aquestive provides equal employment opportunities to all colleagues and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.