Business Design Lead

We are looking for a Business Design Lead to join our team. At Runyon, Business Designers drive the analysis of the viability of products and ventures, and articulate how optimal business models shape the experience, and vice versa. They consider a series of monetization opportunities, operational considerations as well as the growth implications to scale into market while maintaining a firm understanding of the underlying market dynamics of incumbent position, emergent players and value exchange across key stakeholders in the ecosystem.

This role requires someone who is highly strategic, detail-oriented, and experienced in financial modeling, performing competitive analyses, creating growth strategies and testing value hypotheses and growth hypotheses from low to increasing live fidelity. They have the ability to develop a deep understanding of a partner’s business and translate those into a plan of action. They develop strong relationships and build trust with core decision-makers, both internally and externally.

About Runyon

Runyon is a product design and venture studio that helps companies grow. We are a team of customer-centered designers, researchers, and strategists that crafts new products, experiences and ventures. Our approach combines customer needs and behaviors with leading edge business strategy. Our work is sprint- and prototype-driven and we think about how we can craft strategies and products into the market in ways that are meaningful and measured from the start. Our team has decades of experience working with some of the largest global partners including Disney, The New York Times, American Express, Target and others.

• We're prototyping-led. We lead with tangible assumptions in the form of prototypes and test them with real stakeholders to validate and refine our strategy and design. Regardless of discipline, we think and communicate in concepts, and use those to move further, faster.
• We're detailed and intentional. We always back up our design decisions with sound reasoning—be it user research, market research, or both. We make things that make sense and that have a clear through line.
• We're fast. We work almost exclusively in sprints, and with lean teams. We need folks who like to run.
• We're collaborative. We jam as a multidisciplinary team of specialists who collectively contribute to the full spectrum of work across user research, strategy and design to arrive at high quality outcomes.

RESPONSIBILITIES

• Active participation in ideation sessions with project team to concept new experiences, services and features that can ladder up to a new, differentiated offering in the market
• Coordinate team members and collaborate with partner stakeholders to define strategic success criteria and business or venture objectives
• Design profitable new products, brands, and services, as well as new business models and ventures
• Shape growth and go-to-market strategies for those new products and ventures
• Craft design-driven market and competitive analyses that inspire and position our partners in differentiation ways
• Craft financial models that establish what needs to be true for revenue growth, as well as product and venture success
• Shape operational resource plans that inform key strategic hires and financial planning
• Develop and lead experiments, producing insights that help identify and craft strategic roadmaps
• Establish deep partnerships with cross-functional team members, ensuring collaborative progress toward key product milestones

QUALIFICATIONS

• 7+ years of experience as a business designer, business strategist, or business analyst at a design studio, consultancy, or internally within an organization
  
• Fluent in business acumen, including knowledge in strategy, marketing, finance, operations and product development
• Ability to build and interpret financial models to quantify business impact
• Ability to interpret and communicate complex business ideas to different audiences, in addition to listening and modifying your thinking based on the contributions and perspectives of others
• Ability to easily adapt, and switch between different projects, businesses and industries
• A desire to engage with collaborative, multi-disciplinary teams which include our partners
• A proven track record of successfully launched products as a business designer, product manager, product growth strategist, and/or as a startup founder
• Great communication and time management abilities, including the skill to direct and manage small teams and judiciously involve investors, experts, and stakeholders
• You thrive in ambiguity, and have a propensity to experiment with generative ideas in order to identify the most innovative and disruptive solutions