Theory • New York, NY 10261 • Posted 3 days ago via LinkedIn
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Theory is seeking a Copywriter strategist who is passionate about brand and product storytelling, engaging with customers, prospects, and the community across multiple touchpoints. This role involves working closely with various teams to conceptualize and execute seasonal product storytelling, focusing on shaping messaging and giving each product story a unique angle and marketing exposure. The position requires a strong understanding of luxury voice and product copy best practices, and the ability to work independently and meet deadlines.
About Theory
Theory is a renowned contemporary fashion brand specializing in high-quality men's and women's clothing. They focus on creating exceptional pieces with a perfect fit, innovative fabrics, and enduring style, revolutionizing American sportswear with stylish and functional designs suitable for any occasion. Theory prioritizes design, fit, and construction, sourcing materials globally and emphasizing sustainability through their Theory for Good initiative.
At Theory, we create clothes that matter that empower and improve the way we live through exceptional fit, fabric, and style. In 1997, Theory was founded in New York on the simple idea that stretch fabrics in tailored clothing could change how we dress and live. Two decades later, we continue to perfect our offering of elevated wardrobe essentials for the ambitious, urban man and woman. From sourcing materials from the best mills in the world to the innovation and craftsmanship at our atelier in New York's Meatpacking District, the integrity of our process is just as important as our final product.
In 2004, Theory was acquired by Fast Retailing, spurring the international expansion of the brand. Operating 440 stores worldwide today, Theory is a New York brand with a global mindset. Our customers dream big, achieve goals, and aim for perfection. So do we, and so do our clothes.
Theory is seeking a Copywriter strategist who is highly passionate about both 'brand and product storytelling' and is finding unique ways to engage with customers, prospects, and the community across multiple touchpoints. Works closely with the e-commerce, Merch, Creative, and Design teams to conceptualize seasonal product storytelling and work with internal partners to execute content plans and deliverables according to established strategy and intent. The role will focus on shaping messaging and giving each product story a unique angle, ample marketing exposure, and connection back to the larger brand narrative.
Responsibilities:
Qualifications:
Salary: $79,000.00-$82,000.00
*The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.
As an Equal Opportunity Employer, Theory LLC, does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state, or local law.
Ensure your Theory job offer is legitimate and don't fall victim to fraud. Theory never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for an interview and ensure your communication is coming from a Theory or sister company email address. For added security, where possible, apply through our direct job posting.
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