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Media Buyer - REMOTE
CNO Financial Group • Remote • Posted 12 days ago
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Remote • Full-time • $70,100-$105,100/yr • Senior Level
Job Highlights
Using AI ⚡ to summarize the original job post
The Media Buyer at CNO Financial Group is responsible for negotiating and executing media plans across upper funnel tactics, including performance media and buying multiple mediums such as TV, OTT, Audio, OOH, etc. This role involves optimizing and growing campaigns, analyzing competitive reporting, negotiating buys, and assisting with business intelligence to guide buys. The position offers a chance to be part of a growing Paid Media team, working closely with internal and external teams to drive results and expand the media portfolio.
Responsibilities
- Planning, negotiating, buying, and maintaining performance media schedules in conjunction with Sr. Campaign Strategist
- Monitoring and managing purchased media to ensure commercials appear as planned
- Negotiating with vendors to acquire cost-effective and budget-conscious advertising opportunities across paid media channels
- Optimizing media spend making real-time adjustments as needed to meet business line goals and objectives
- Optimizing media performance based on KPIs and ensuring spend is allocated to a diverse group of quality outlets/publishers
- Engaging with media agency(s) and managing day-to-day deliverables
- Monitoring, managing, and traffic flighting of commercials
- Keeping up-to-date with industry trends and best practices in media buying to make solid media recommendations
- Providing regular reports to management on media buying activities and campaign performance
Qualifications
Required
- Bachelor's degree in Marketing, Media, Communications, or a related field
- At least 5 years of experience in a strategic and quantitative paid media buying role
- Prior DRTV buying experience
Preferred
- National, regional, or local media planning/buying experience, with an emphasis on regional and local
- Previous work leading the execution of a variety of media programs
- Experience in multiple channels, including audio, TV & OTT, with an emphasis on TV
- Prior insurance industry experience
About CNO Financial Group
CNO Financial Group, Inc. operates in the insurance industry, offering life and health insurance, annuities, financial services, and workforce benefits solutions. They focus on providing comprehensive coverage for the health, income, and retirement needs of middle-income Americans, with a commitment to diversity, equity, and inclusion, integrity, customer focus, teamwork, and excellence.
Full Job Description
**Salary Range** : $70,100 - $105,100 Annual
**Job Details**
The stated pay range is based on a national average location. Actual salary is determined by factors including relevant work experience, skills, and location. This position is bonus-eligible.
CNO Financial Group's **Marketing Team** is hiring a **Media Buyer** who will be responsible for negotiating and executing media plans across upper funnel tactics. The Media Buyer will be responsible for performance media, buying multiple mediums (TV, OTT, Audio, OOH, etc.) This individual will optimize and grow campaigns, analyze competitive reporting, negotiate buys (either directly or through partner agencies), and assist with business intelligence to help guide our buys.
This is your opportunity to be a part of a growing Paid Media team. As a Media Buyer, you'll work closely with internal and external teams to drive results and expand the media portfolio. If you have a passion for media, ideas to share, and aren't afraid to roll up your sleeves, apply today!
**As a** **Media Buyer** **,** **your responsibilities will include:**
+ Planning, negotiating, buying, and maintaining performance media schedules in conjunction with Sr. Campaign Strategist
+ Monitoring and managing purchased media to ensure commercials appear as planned
+ Negotiating with vendors to acquire cost-effective and budget-conscious advertising opportunities across paid media channels (Audio, Inserts, OOH, TV, OTT, etc.)
+ Optimizing media spend making real-time adjustments as needed to meet business line goals and objectives
+ Optimizing media performance based on KPIs. Shapes buy to ensure spend is allocated to a diverse group of quality outlets/publishers.
+ Engaging with media agency(s) and managing day-to-day deliverables
+ Monitoring, managing, and traffic flighting of commercials
+ Keeping up-to-date with industry trends and best practices in media buying to make solid media recommendations
+ Providing regular reports to management on media buying activities and campaign performance
**The** **Media Buyer** **position** **is well-suited for you if you:**
+ Have led the execution of a variety of media programs in previous work experience
+ Have previous experience with media planning and buying tools, such as CoreDirect Media Management System and Vivvix (formerly Kantar)
+ Are experienced with cross-channel buying, including but not limited to: TV, OTT, Audio, OOH, etc.
+ Are able to work in a fast-paced environment and manage multiple projects simultaneously
+ Exhibit strong relationship building & negotiation skills with media partners, vendors, and measurement partners.
+ Demonstrate excellent organizational skills
+ Are proficient at problem-solving and brainstorming for thoughtful solutions
**What you'll need:**
+ Bachelor's degree in Marketing, Media, Communications, or a related field
+ At least 5 years of experience in a strategic and quantitative paid media buying role
+ Prior DRTV buying experience
**What will set you apart:**
+ National, regional, or local media planning/buying experience preferred, with an emphasis on regional and local
+ Previous work leading the execution of a variety of media programs
+ Experience in multiple channels, including audio, TV & OTT, with an emphasis on TV
+ Prior insurance industry experience is a plus
The Company offers the following benefits for this position, subject to applicable eligibility requirements:
+ Medical insurance
+ Dental insurance
+ Vision insurance
+ 401(k) retirement plan with company match
+ Short-term & long-term disability insurance
+ Paid time off and corporate holidays,
+ Paid parental leave
+ Company-paid life insurance
Click on this link for additional information.
CNO embraces flexibility and encourages you to work where you're most productive. Associates who live within a 60-mile radius of a corporate office (Birmingham, Carmel, Chicago, Orlando, and Milwaukee) have access to come into that office.
Associates who live outside of a 60-mile radius of a corporate office (Birmingham, Carmel, Chicago, Orlando, and Milwaukee) may perform this role full-time work from home (WFH) from any US-based location, as long as you are willing to work central or eastern time zone hours.
All associates may be asked to travel to varying corporate offices periodically. Work cannot be performed from outside of the United States.
CNO provides life and health insurance, annuities, financial services, and workforce benefits solutions through our family of brands and supported by our associates and agents. Our customers work hard to save for the future, and we help protect their health, income, and retirement needs with 3.2 million policies and more than $35 billion in total assets. Our 3,400 associates, 8,600 exclusive agents, and independent partner agents guide individuals, families, and businesses through a lifetime of financial decisions.
We are financially strong and well-positioned for continued growth, and we are grounded in our core values of Diversity, Equity & Inclusion (DE&I); Integrity, Customer Focus, Excellence, and Teamwork. We have offices in more than 260 communities in the U.S., including our headquarters in Carmel, Indiana, and corporate offices in Birmingham, Chicago, Philadelphia, Orlando, and Milwaukee.
At CNO Financial Group, we're always looking forward-to the security and stability we help create for our insurance brands' customers, and the growth we create within our own company. We're looking for ambitious people who want to do more. We'll provide you with opportunities to grow your skills through challenging professional experiences.
If you're looking for a culture that encourages development, helps you reach your potential, and rewards you for your contribution, then CNO Financial Group is right for you. For more information, visit CNOinc.com.
We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
**Compensation**
Pay Range: $70,100.00 - $105,100.00 Annual
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
**ReqID** : JR168596
**Job Type** : Full time
**Job Details**
The stated pay range is based on a national average location. Actual salary is determined by factors including relevant work experience, skills, and location. This position is bonus-eligible.
CNO Financial Group's **Marketing Team** is hiring a **Media Buyer** who will be responsible for negotiating and executing media plans across upper funnel tactics. The Media Buyer will be responsible for performance media, buying multiple mediums (TV, OTT, Audio, OOH, etc.) This individual will optimize and grow campaigns, analyze competitive reporting, negotiate buys (either directly or through partner agencies), and assist with business intelligence to help guide our buys.
This is your opportunity to be a part of a growing Paid Media team. As a Media Buyer, you'll work closely with internal and external teams to drive results and expand the media portfolio. If you have a passion for media, ideas to share, and aren't afraid to roll up your sleeves, apply today!
**As a** **Media Buyer** **,** **your responsibilities will include:**
+ Planning, negotiating, buying, and maintaining performance media schedules in conjunction with Sr. Campaign Strategist
+ Monitoring and managing purchased media to ensure commercials appear as planned
+ Negotiating with vendors to acquire cost-effective and budget-conscious advertising opportunities across paid media channels (Audio, Inserts, OOH, TV, OTT, etc.)
+ Optimizing media spend making real-time adjustments as needed to meet business line goals and objectives
+ Optimizing media performance based on KPIs. Shapes buy to ensure spend is allocated to a diverse group of quality outlets/publishers.
+ Engaging with media agency(s) and managing day-to-day deliverables
+ Monitoring, managing, and traffic flighting of commercials
+ Keeping up-to-date with industry trends and best practices in media buying to make solid media recommendations
+ Providing regular reports to management on media buying activities and campaign performance
**The** **Media Buyer** **position** **is well-suited for you if you:**
+ Have led the execution of a variety of media programs in previous work experience
+ Have previous experience with media planning and buying tools, such as CoreDirect Media Management System and Vivvix (formerly Kantar)
+ Are experienced with cross-channel buying, including but not limited to: TV, OTT, Audio, OOH, etc.
+ Are able to work in a fast-paced environment and manage multiple projects simultaneously
+ Exhibit strong relationship building & negotiation skills with media partners, vendors, and measurement partners.
+ Demonstrate excellent organizational skills
+ Are proficient at problem-solving and brainstorming for thoughtful solutions
**What you'll need:**
+ Bachelor's degree in Marketing, Media, Communications, or a related field
+ At least 5 years of experience in a strategic and quantitative paid media buying role
+ Prior DRTV buying experience
**What will set you apart:**
+ National, regional, or local media planning/buying experience preferred, with an emphasis on regional and local
+ Previous work leading the execution of a variety of media programs
+ Experience in multiple channels, including audio, TV & OTT, with an emphasis on TV
+ Prior insurance industry experience is a plus
The Company offers the following benefits for this position, subject to applicable eligibility requirements:
+ Medical insurance
+ Dental insurance
+ Vision insurance
+ 401(k) retirement plan with company match
+ Short-term & long-term disability insurance
+ Paid time off and corporate holidays,
+ Paid parental leave
+ Company-paid life insurance
Click on this link for additional information.
CNO embraces flexibility and encourages you to work where you're most productive. Associates who live within a 60-mile radius of a corporate office (Birmingham, Carmel, Chicago, Orlando, and Milwaukee) have access to come into that office.
Associates who live outside of a 60-mile radius of a corporate office (Birmingham, Carmel, Chicago, Orlando, and Milwaukee) may perform this role full-time work from home (WFH) from any US-based location, as long as you are willing to work central or eastern time zone hours.
All associates may be asked to travel to varying corporate offices periodically. Work cannot be performed from outside of the United States.
CNO provides life and health insurance, annuities, financial services, and workforce benefits solutions through our family of brands and supported by our associates and agents. Our customers work hard to save for the future, and we help protect their health, income, and retirement needs with 3.2 million policies and more than $35 billion in total assets. Our 3,400 associates, 8,600 exclusive agents, and independent partner agents guide individuals, families, and businesses through a lifetime of financial decisions.
We are financially strong and well-positioned for continued growth, and we are grounded in our core values of Diversity, Equity & Inclusion (DE&I); Integrity, Customer Focus, Excellence, and Teamwork. We have offices in more than 260 communities in the U.S., including our headquarters in Carmel, Indiana, and corporate offices in Birmingham, Chicago, Philadelphia, Orlando, and Milwaukee.
At CNO Financial Group, we're always looking forward-to the security and stability we help create for our insurance brands' customers, and the growth we create within our own company. We're looking for ambitious people who want to do more. We'll provide you with opportunities to grow your skills through challenging professional experiences.
If you're looking for a culture that encourages development, helps you reach your potential, and rewards you for your contribution, then CNO Financial Group is right for you. For more information, visit CNOinc.com.
We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
**Compensation**
Pay Range: $70,100.00 - $105,100.00 Annual
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
**ReqID** : JR168596
**Job Type** : Full time
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