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Manager, Consumer Marketing Programs
Carnival Cruise Line • Fort Lauderdale, FL 33313 • Posted 9 days ago
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Hybrid • Full-time • $89,600-$121,000/yr • Mid Level Manager
Job Highlights
Using AI ⚡ to summarize the original job post
Princess Cruise Line is seeking a Manager, Consumer Marketing Programs for a hybrid role based in Fort Lauderdale, FL. This position involves leading all 1:1 LTO, Retention, Loyalty, and Rapid Response Programs, managing Offers, Timelines, Approvals, Tactics, and partner and leader communications. The role requires close collaboration with various teams and external partners to develop and execute marketing campaigns, with a focus on data-driven strategy and performance analysis.
Responsibilities
- Partner closely with Consumer Marketing Managers, Product and Revenue Management leads, Rapid Response teams, and Marketing and Contact Center leads
- Work closely with the Direct Marketing agency to transition all LTO and Rapid Response programs
- Provide list requirements to Agency and QC
- Work with VP and external partners to develop new retention and loyalty programs
- Co-manage 2 shared resources with competing priorities
- Foster a collaborative and high-performance work environment
- Develop a team recommendation for future state as the work evolves
- Develop direct resources for bench strength; Transition team from order takers to initiators
- Utilize data and insights to develop and enhance LTO Campaigns
- Manage all LTO, Loyalty and Retention and Rapid Response campaigns
- Develop the supporting team to grow in strategy and planning vs. implementing only
- Partner with internal analysts to scope and deliver automated reports and campaign performance analytics
- Utilize learnings in go-to-market campaigns
- Implement a constant environment of test and learn and share learnings with the organization and consumer marketing partners
- Partner with the product team to test new offers by audience
- Challenge yourself and the team to utilize new data for targeting audiences, offers and messaging
- Train the team on new martech tools
- Stay updated on the latest marketing technologies and tools to enhance program activation capabilities
Qualifications
Required
- Bachelor's degree in business, communications, creative, graphic design or equivalent experience
- Minimum 5 years' experience in direct marketing
- Minimum 3 years' leading a team
- Minimum 5 years' managing campaign delivery
- Minimum 8 years' offer communication experience
- Experience with email, direct mail and SMS
- Experience managing high performance teams through change
- Experience with email and direct mail campaign performance reporting
- 5 years' partnership experience with planning integrated campaigns
- 5 years' partnership experience with Product, Marketing and Sales
- Must be legally authorized to work in the United States
About Carnival Cruise Line
Carnival Cruise Line is a major player in the global cruise industry, offering cruise deals and packages to popular destinations worldwide. The company operates a fleet of cruise ships with various amenities such as bars, restaurants, theaters, and onboard activities. Carnival Cruise Line is working on implementing health and safety protocols to resume cruising after suspending its operations due to the COVID-19 pandemic.
Full Job Description
**Job Description**
One of the best-known names in cruising, Princess is the world's leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply can't. The Love Boat promises something for everyone.
We're looking for an amazing Manager, Consumer Marketing Programs. This is a hybrid, in-office role. You'll work in person (in office) Tuesday to Thursday each week in our Fort Lauderdale, FL office. You'll be responsible for leading all 1:1 LTO, Retention, Loyalty, and Rapid Response Programs and managing Offers, Timelines, Approvals, Tactics, and partner and leader communications.
Here's a summary of what Princess is looking for in its Manager, Consumer Marketing Programs. Is this you?
**Responsibilities**
+ Program Management Leadership:
+ Partner closely with Consumer Marketing Managers, Product and Revenue Management leads, Rapid Response teams, and Marketing and Contact Center leads
+ Work closely with the Direct Marketing agency to transition all LTO and Rapid Response programs.
+ Provide list requirements to Agency and QC
+ Work with VP and external partners to develop new retention and loyalty programs
+ Team Management:
+ Co-manage 2 shared resources with competing priorities
+ Foster a collaborative and high-performance work environment
+ Develop a team recommendation for future state as the work evolves
+ Develop direct resources for bench strength; Transition team from order takers to initiators
+ Campaign Execution:
+ Utilize data and insights to develop and enhance LTO Campaigns.
+ Manage all LTO, Loyalty and Retention and Rapid Response campaigns
+ Develop the supporting team to grow in strategy and planning vs. implementing only
+ Performance Analysis:
+ Partner with internal analysts to scope and deliver automated reports and campaign performance analytics
+ Utilize learnings in go-to-market campaigns
+ Implement a constant environment of test and learn and share learnings with the organization and consumer marketing partners.
+ Process Improvement and Innovation:
+ Partner with the product team to test new offers by audience
+ Challenge yourself and the team to utilize new data for targeting audiences, offers and messaging
+ Technology and Tools:
+ Train the team on new martech tools
+ Stay updated on the latest marketing technologies and tools to enhance program activation capabilities.
**Requirements**
+ Bachelor's degree in business, communications, creative, graphic design or equivalent experience
+ Minimum 5 years' experience in direct marketing
+ Minimum 3 years' leading a team
+ Minimum 5 years' managing campaign delivery
+ Minimum 8 years' offer communication experience
+ Experience with email, direct mail and SMS
+ Experience managing high performance teams through change
+ Experience with email and direct mail campaign performance reporting
+ 5 years' partnership experience with planning integrated campaigns
+ 5 years' partnership experience with Product, Marketing and Sales
+ Must be legally authorized to work in the United States. Princess is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).
**What You Can Expect**
+ Cruise and Travel Privileges for You and Your Family
+ Health Benefits
+ 401(k)
+ Employee Stock Purchase Plan
+ Training & Professional Development
+ Tuition & Professional Certification Reimbursement
+ Rewards & Incentives
+ Base Salary Range: $89,600.00 to $121,000.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.
**Our Culture... Stronger Together**
Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: https://www.princess.com/aboutus/culture-framework/ .
Princess is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.
**Americans with Disabilities Act (ADA)**
Princess will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact recruiting@hollandamericagroup.com
**\#PCL**
One of the best-known names in cruising, Princess is the world's leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply can't. The Love Boat promises something for everyone.
We're looking for an amazing Manager, Consumer Marketing Programs. This is a hybrid, in-office role. You'll work in person (in office) Tuesday to Thursday each week in our Fort Lauderdale, FL office. You'll be responsible for leading all 1:1 LTO, Retention, Loyalty, and Rapid Response Programs and managing Offers, Timelines, Approvals, Tactics, and partner and leader communications.
Here's a summary of what Princess is looking for in its Manager, Consumer Marketing Programs. Is this you?
**Responsibilities**
+ Program Management Leadership:
+ Partner closely with Consumer Marketing Managers, Product and Revenue Management leads, Rapid Response teams, and Marketing and Contact Center leads
+ Work closely with the Direct Marketing agency to transition all LTO and Rapid Response programs.
+ Provide list requirements to Agency and QC
+ Work with VP and external partners to develop new retention and loyalty programs
+ Team Management:
+ Co-manage 2 shared resources with competing priorities
+ Foster a collaborative and high-performance work environment
+ Develop a team recommendation for future state as the work evolves
+ Develop direct resources for bench strength; Transition team from order takers to initiators
+ Campaign Execution:
+ Utilize data and insights to develop and enhance LTO Campaigns.
+ Manage all LTO, Loyalty and Retention and Rapid Response campaigns
+ Develop the supporting team to grow in strategy and planning vs. implementing only
+ Performance Analysis:
+ Partner with internal analysts to scope and deliver automated reports and campaign performance analytics
+ Utilize learnings in go-to-market campaigns
+ Implement a constant environment of test and learn and share learnings with the organization and consumer marketing partners.
+ Process Improvement and Innovation:
+ Partner with the product team to test new offers by audience
+ Challenge yourself and the team to utilize new data for targeting audiences, offers and messaging
+ Technology and Tools:
+ Train the team on new martech tools
+ Stay updated on the latest marketing technologies and tools to enhance program activation capabilities.
**Requirements**
+ Bachelor's degree in business, communications, creative, graphic design or equivalent experience
+ Minimum 5 years' experience in direct marketing
+ Minimum 3 years' leading a team
+ Minimum 5 years' managing campaign delivery
+ Minimum 8 years' offer communication experience
+ Experience with email, direct mail and SMS
+ Experience managing high performance teams through change
+ Experience with email and direct mail campaign performance reporting
+ 5 years' partnership experience with planning integrated campaigns
+ 5 years' partnership experience with Product, Marketing and Sales
+ Must be legally authorized to work in the United States. Princess is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).
**What You Can Expect**
+ Cruise and Travel Privileges for You and Your Family
+ Health Benefits
+ 401(k)
+ Employee Stock Purchase Plan
+ Training & Professional Development
+ Tuition & Professional Certification Reimbursement
+ Rewards & Incentives
+ Base Salary Range: $89,600.00 to $121,000.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.
**Our Culture... Stronger Together**
Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: https://www.princess.com/aboutus/culture-framework/ .
Princess is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.
**Americans with Disabilities Act (ADA)**
Princess will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact recruiting@hollandamericagroup.com
**\#PCL**
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