Digital Marketing Specialist

InTouch Labels & Packaging is a leader in the food, craft beverage, health & beauty, and cannabis industry for custom label printing. We offer a wide range of printed label products for craft beverage businesses, including labels for cans, bottles, keg wraps, custom printed keg collars, and logo stickers. We are expanding our national sales & marketing team to better serve the growing national market. We are looking for an experienced Digital Marketing Specialist to join our growing team which will be critical in promoting our brand and products in a competitive industry.

We operate within the Avery® North America division of CCL Industries (www.cclind.com), a world leader in specialty label and packaging solutions for global corporations, small businesses and consumers. Our main production facility and offices are located outside of Boston, Massachusetts.

We Offer:

• Competitive base compensation + quarterly bonus potential
• Company Health, Dental, and Vision insurance
• 401k program with very Generous Company match
• Paid Life Insurance and Disability
• Work Life Balance - 12 company paid holidays
• Paid Vacation and Sick Time
• Professional Development Opportunities

As the Digital Marketing Specialist you will be self-motivated and detail-oriented who will play a pivotal role in developing and implementing marketing strategies to promote the InTouch Labels brand in a competitive marketplace. This is a key role in various marketing initiatives, campaigns, and projects aimed at promoting our established brand over several different segments. You will use an array of provided software programs to enhance brand visibility, drive sales, and further establish the company as a leader within the industry. You will work closely with members of the team to drive business forward and achieve outlined goals. This role is a great starting point for a continued career within the sales and marketing team.

Your Day to Day May Include:

• Create and implement digital marketing strategies including SEO, PPC, social media, and email marketing.
• Manage development, execution, and monitoring of marketing campaigns to increase brand awareness and further drive sales in existing and new market segments.
• Manage paid search strategies from concept through delivery, implementing best practices to increase conversion rates and decrease cost-per lead.
• Manage social media accounts and create content calendars to maintain a consistent brand presence and engage with InTouch’s target audience
• Build, test and deploy e-mail marketing campaigns consistent with the brand’s sales and marketing objectives and strategy
• Perform keyword and audience research to support the team in implementing SEO strategies based on research and best practices
• Develop and implement SEO strategies to drive organic traffic to the website with a key focus on developing relevant content and on/off-site optimizations.
• Optimize website experience to increase qualified leads and drive new customer growth.
• Support the sales and marketing team in the planning and execution of promotional events, trade shows and conferences within several different market segments
• Collaboratively work with leadership to tailor strategies that target and secure new customers, grow existing business, and revive former customers while maintaining InTouch’s goals and objectives
• Measure and optimize performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends, insights and optimize spend and performance based on insights.
• Monitor competitive landscape and recommend strategies and tactics to stay ahead.
• Brainstorm and drive new creative growth strategies.

What you need to succeed:

• Bachelor’s degree or equivalent work experience in marketing, business, analytics, communications or related field preferred
• 2 - 4 years of work experience in sales-focused social media and PPC advertising including Google Ads, Facebook Ads, SEO, and e-mail marketing
• Experience planning, creating, and optimizing a variety of paid and organic media campaigns across a range of digital channels, including search, display, social and video
• Ability to analyze growing trends and use data to make effective campaigns and adjustments
• Skilled at writing on-brand ad copy that is up to date with industry trends and best practices
• Proficient in computer software including MS Office, social media platforms, HubSpot, and marketing analytics tools (i.e. Google Analytics)
• Must be self-motivated, extremely organized, and have excellent written and verbal communication skills with the ability to manage multiple projects simultaneously
• Must reside in Greater Boston area.

All offers of employment are based on the successful completion of a pre-employment background check. Threshold is an at-will employer. Employment is at will and, as such, are free to resign at any time without any reason. The company retains the right to terminate an employee’s employment at any time with or without reason or notice.