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SENIOR BRAND MARKETING MANAGER

Nuro • MOFFETT FIELD, CA 94035 • Posted 1 day ago

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In-person • Full-time • $125,400-$188,100/yr • Senior Level

Job Highlights

Using AI ⚡ to summarize the original job post

Nuro is seeking a Senior Brand Marketing Manager to lead the brand's voice and message, playing a critical role in defining and communicating Nuro's positioning, values, and value proposition to various stakeholders. This role involves developing marketing and messaging strategies, managing social media channels, producing brand content, overseeing video production, planning events, and leading customer-focused brand marketing initiatives. The position reports to the Creative Director and requires a bachelor's degree in Marketing, Business, Communications, or a related field, along with 5-7 years of experience in marketing, preferably in the tech or automotive sectors.

Responsibilities

  • Develop and implement comprehensive marketing and messaging strategies that align with Nuro’s business goals and brand positioning.
  • Identify target audiences and tailor marketing efforts to effectively reach and engage them.
  • Manage social media channels, creating and curating content that engages our audience and builds our brand presence.
  • Produce compelling content, including articles, blog posts, videos, and other digital media, that tell our brand story, amplify our industry position, and highlight our technical capability.
  • Oversee the production of promotional and educational videos that showcase our products and company vision.
  • Plan and execute events, both virtual and in-person, that engage customers, partners, and industry leaders.
  • Lead initiatives that enhance customer engagement and loyalty through targeted campaigns and innovative marketing strategies.

Qualifications

Required

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 5-7 years of experience in marketing, ideally within the tech or automotive sectors.
  • Understanding of the nuances of brand building in a competitive, fast-paced market.
  • Creative flair for storytelling and skills in producing content that resonates with diverse audiences.
  • Strong portfolio of past work in content creation, especially in video or multimedia formats.
  • Ability to align marketing activities with broader business objectives.
  • Comfort with digital marketing tools and platforms and strong understanding of social media dynamics.
  • Excellent verbal and written communication skills and ability to effectively collaborate with cross-functional teams across all levels of the organization.
  • Ability to manage multiple priorities and meet tight deadlines.
  • Proactive, entrepreneurial self-starter with a demonstrated history of delivering innovative outcomes.

Preferred

  • Experience in the autonomous vehicle or broader mobility sector.
  • Experience in a high-growth startup.

Full Job Description

Who We Are Nuro exists to better everyday life through robotics. Founded in 2016, Nuro is a leading autonomous technology company with vehicles on road today in California and Texas. The company’s core technology is the Nuro Driver, an integrated autonomous driving system consisting of state-of-the-art, AI-first software and custom-built sense and compute hardware. The first commercial application of the Nuro Driver is autonomous goods delivery with our custom, electric, zero-occupant vehicles in partnership with some of the most recognized brands in the world including Uber and FedEx.About the RoleNuro is seeking a talented Marketing Manager to lead our brand’s voice and message. You will play a critical role in defining and communicating Nuro’s positioning, values, and value proposition to stakeholders, including customers, partners, regulators, and the broader market. Your efforts will directly shape and influence our market presence and will help shepherd Nuro through subsequent stages of growth.About the WorkIn this role, you will report to Nuro’s Creative Director and will be responsible for a wide range of marketing activities that are crucial to our brand's success:Marketing Strategy Development: Develop and implement comprehensive marketing and messaging strategies that align with Nuro’s business goals and brand positioning. Identify target audiences and tailor marketing efforts to effectively reach and engage them.Social Media Management: Manage our social media channels, creating and curating content that engages our audience and builds our brand presence.Brand Content Creation: Produce compelling content, including articles, blog posts, videos, and other digital media, that tell our brand story, amplify our industry position, and highlight our technical capability.Film Production: Oversee the production of promotional and educational videos that showcase our products and company vision.Event Planning: Plan and execute events, both virtual and in-person, that engage customers, partners, and industry leaders.Customer-Focused Brand Marketing: Lead initiatives that enhance customer engagement and loyalty through targeted campaigns and innovative marketing strategies.About YouExperience: Bachelor’s degree in Marketing, Business, Communications, or a related field. You have 5-7 years of experience in marketing, ideally within the tech or automotive sectors. You understand the nuances of brand building in a competitive, fast-paced market.Creative: You possess a creative flair for storytelling and are skilled in producing content that resonates with diverse audiences. You have a strong portfolio of past work in content creation, especially in video or multimedia formats.Strategic Thinking: You think strategically and can align marketing activities with broader business objectives.Tech-Savvy: You are comfortable with digital marketing tools and platforms and have a strong understanding of social media dynamics.Communication: You have excellent verbal and written communication skills and can effectively collaborate with cross-functional teams across all levels of the organization.Adaptable: You thrive in a fast-paced, dynamic environment with the ability to manage multiple priorities and meet tight deadlines.Ownership: You’re a proactive, entrepreneurial self-starter with a demonstrated history of delivering innovative outcomes.Bonus PointsExperience in the autonomous vehicle or broader mobility sector.Experience in a high-growth startup.At Nuro, your base pay is one part of your total compensation package. For this position, the reasonably expected base pay range is between $125,400 and $188,100 for the level at which this job has been scoped. Your base pay will depend on several factors, including your experience, qualifications, education, location, and skills. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for an annual performance bonus, equity, and a competitive benefits package.At Nuro, we celebrate differences and are committed to a diverse workplace that fosters inclusion and psychological safety for all employees. Nuro is proud to be an equal opportunity employer and expressly prohibits any form of workplace discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, veteran status, or any other legally protected characteristics.