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Marketer, Sales Enablement - Hybrid/Remote

Be The Match • Minneapolis, MN 55401 • Posted 5 days ago

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Hybrid • Full-time • Mid Level

Job Highlights

Using AI ⚡ to summarize the original job post

The Marketer, Sales Enablement role at Be The Match involves developing and executing integrated marketing campaigns to drive brand awareness, consideration, and conversion, with a focus on Member Recruitment. This position requires a strategic, creative, and hands-on approach and involves building and executing effective sales enablement marketing materials, optimizing marketing toolkits, and amplifying enterprise marketing campaigns. The role can be hybrid or remote and requires knowledge of business to consumer marketing, modern integrated marketing practices, and project management principles.

Responsibilities

  • Develop, execute, and evaluate marketing plans, including all aspects of campaign execution: content creation, channel management, performance measurement and reporting.
  • Optimize consumer experiences through campaigns and tactics.
  • Serve as a key marketing contact for the Member Recruitment team.
  • Collaborate effectively with a cross-functional team to influence prioritized marketing campaign plans and execution.
  • Understand and interpret company branding standards.
  • Strong attention to detail.
  • Other duties as assigned

Qualifications

Required

  • Knowledge of business to consumer marketing
  • Leveraging strategies, insights, and campaigns to effectively market to diverse audiences
  • Modern integrated marketing practices and techniques, including how to leverage key channels to achieve results (e.g., paid, earned, owned)
  • Project management principles, advanced oral and written communication skills, and informal influencing skills
  • Writing strategic briefs for marketing programs and presenting strategy decks to leadership and teams at all levels of an organization
  • Intermediate computer skills, including Microsoft Office software like PowerPoint, Word, and Excel
  • Ability to deliver on organizational pillars: Accelerate Progress, World Class Partner, and Expand Access
  • Think critically while leveraging strong problem-solving skills
  • Ensure all marketing campaigns and content are in line with brand standards, authentic, inclusive and supportive of the target audience
  • Communicate efficiently and effectively across departments to develop brand awareness
  • Monitor, understand and analyze campaign success
  • Build effective relationships
  • Travel - approximately 5%

Preferred

  • Experience in a matrixed/multi-department organization
  • Experience in nonprofit/healthcare

About Be The Match

Be The Match is a renowned organization in the bone marrow transplantation industry, connecting patients with donors for life-saving transplants. They focus on providing hope and cures for individuals with blood cancers like leukemia and lymphoma through their extensive experience and global partnerships. Be The Match conducts crucial research, manages the largest marrow registry, and offers various services to support patients and enhance transplant outcomes.

Full Job Description

Please apply online using a laptop or desktop computer.

POSITION SUMMARY:

The Marketer role requires someone who has a strategic, creative, and hands-on approach to creating marketing campaigns. This position will develop and execute integrated marketing campaigns that drive brand awareness, consideration, and conversion. This Marketer position will support Member Recruitment. This role will also have responsibilities for building and executing effective sales enablement marketing materials, optimizing marketing toolkits, and amplifying enterprise marketing campaigns. This position can be hybrid or remote (US). #LI-Hybrid #LI-Remote

Check out our video Saving Lives: It's the Best Job Ever

ACCOUNTABILITIES:
  • Develop, execute, and evaluate marketing plans.Including all aspects of the campaign execution: content creation, channel management, performance measurement and reporting.
  • Optimize consumer experiences through campaigns and tactics.
  • Serve as a key marketing contact for the Member Recruitment team.
  • Collaborate effectively with a cross-functional team to influence prioritized marketing campaign plans and execution.
  • Understands and interprets company branding standards.
  • Strong attention to detail.
  • Other duties as assigned

REQUIRED QUALIFICATIONS:

Knowledge of:
  • Business to consumer marketing
  • Leveraging strategies, insights, and campaigns to effectively market to diverse audiences.
  • Modern integrated marketing practices and techniques, including how to leverage key channels to achieve results (e.g., paid, earned, owned)
  • Project management principles, advanced oral and written communication skills, and informal influencing skills, since this role does not formally lead any other team members
  • Writing strategic briefs for marketing programs and presenting strategy decks to leadership and teams at all levels of an organization
  • Intermediate computer skills, including Microsoft Office software like PowerPoint, Word, and Excel

Ability to:
  • Deliver on our organizational pillars: Accelerate Progress, World Class Partner, and Expand Access
  • Think critically while leveraging strong problem-solving skills
  • Ensure all marketing campaigns and content are in line with brand standards, authentic, inclusive and supportive of the target audience
  • Communicate efficiently and effectively across departments to develop brand awareness
  • Monitor, understand and analyze campaign success.
  • Build effective relationships
  • Travel - approximately 5%

Education and/or Experience:
  • Bachelor's degree in marketing or related field.
  • 2-4 years of marketing experience

Preferred Qualifications: (Additional qualifications that may make a person even more effective in the role, but are not required for consideration)
  • Experience in a matrixed/multi-department organization
  • Experience in nonprofit/healthcare

DEI COMMITMENT:

As part of our values, we are committed to supporting diversity, equity, and inclusion at NMDP. We actively celebrate colleagues' different abilities, sexual orientation, ethnicity, faith, and gender. Everyone is welcome and supported in their development at all stages in their journey with us.

BENEFITS:
NMDP offers regular, full-time employees medical, dental, vision, life and disability, accident/critical illness/hospital, well-being, legal, identity theft and pet benefits. Retirement, paid time off/holidays, leave and incentive plans are also offered to eligible employees. Please reference this link for more information: NMDP Benefit Information