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Product Marketing Manager

Fractal • Remote • Posted 5 days ago via LinkedIn

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Remote • Full-time • $45.00-$55.00/hr • Contract • Mid Level

Job Highlights

Using AI ⚡ to summarize the original job post

Fractal is seeking a Product Marketing Manager to work closely with worldwide sales, marketing, partner, and engineering teams to bring new product capabilities to market, drive business growth, and ensure product readiness. This role involves creating marketing plans, influencing product strategy, gaining competitive advantage, and empowering the field. The position is remote and offers a 6-month contract.

Responsibilities

  • Bringing new product capabilities to market as a marketing launch lead and driving business growth
  • Building a technical understanding of your product areas and translating that into effective marketing messaging and content
  • Using market and compete analysis to influence go-to-market (GTM) working across multiple teams
  • Driving awareness by creating marketing assets like demo videos, blogs, emails, content, webinars, and more
  • Developing core content to help drive sales and partner readiness
  • Collaborating with business planning on business model decisions and then bringing those to market
  • Working with internal and external partners to drive co-marketing plans, product-led-growth and attach motions

Qualifications

Required

  • Ability to translate technical concepts into a compelling story for customers
  • Effective communication skills, high degree of accountability, and willingness to take measured risks
  • Ability to deliver world class marketing content, including value proposition, evidence, blogs, whitepapers, and presentations for identified scenarios, products/features and segments/audiences
  • Ability to develop working relationships with customers, senior executives, engineering teams, and other product and marketing groups

Preferred

  • Experience in Cybersecurity
  • Understanding of the different security personas

About Fractal

Fractal is a global leader in AI and analytics solutions for Fortune 100 companies across various industries. They offer innovative products like Asper.ai, Crux Intelligence, Eugenie.ai, Flyfish.ai, Qure.ai, and Senseforth.ai, specializing in areas such as Generative AI, Computer Vision, and Conversational AI. Fractal aims to revolutionize decision-making with cutting-edge technologies while upholding ethical practices and corporate social responsibility.

Full Job Description

Fractal is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and diversity are the greatest assets; an ecosystem where human imagination is at the heart of every decision. Where no possibility is written off, only challenged to get better. We believe that a true Fractalite is the one who empowers imagination with intelligence. Fractal has been featured as a Great Place to Work by The Economic Times in partnership with the Great Place to Work® Institute and recognized as a ‘Cool Vendor’ and a ‘Vendor to Watch’ by Gartner.


Please visit Fractal | Intelligence for Imagination for more information about Fractal.


Job Title: Product Marketing Specialist/Manager

Location: Remote

Duration : 6 Months contract

Overview:

We are looking for someone who excels at cross-group collaboration and is a natural listener and simplifier. You will work closely with our worldwide sales, marketing, partner, and engineering teams and look end to end across the business to create marketing plans, ensure product readiness, influence product strategy, gain competitive advantage, and empower the field.

Responsibilities

  • Bringing new product capabilities to market as a marketing launch lead and driving business growth Building a technical understanding of your product areas and translating that into effective marketing messaging and content
  • Using market and compete analysis to influence go-to-market (GTM) working across multiple teams
  • Driving awareness by creating marketing assets like demo videos, blogs, emails, content, webinars, and more
  • Developing core content to help drive sales and partner readiness
  • Collaborating with business planning on business model decisions and then bringing those to market
  • Working with internal and external partners to drive co-marketing plans, product-led-growth and attach motions

Qualifications

  • (Preferred, but not required) Experience in Cybersecurity and an understanding of the different security personas
  • Ability to translate technical concepts into a compelling story for customers that clearly articulates Microsoft’s strategy, benefits and differentiation
  • Effective communication skills, high degree of accountability, and willingness to take measured risks
  • Ability to deliver world class marketing content, including value proposition, evidence, blogs, whitepapers, and presentations for identified scenarios, products/features and segments/audiences
  • Ability to develop working relationships with customers, senior executives, engineering teams, and other product and marketing groups

Pay:

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Fractal, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: $45/hr - $55/hr. In addition, you may be eligible for a discretionary bonus for the current performance period.


Benefits:

As a full-time employee of the company or as an hourly employee working more than 30 hours per week, you will be eligible to participate in the health, dental, vision, life insurance, and disability plans in accordance with the plan documents, which may be amended from time to time. You will be eligible for benefits on the first day of employment with the Company. In addition, you are eligible to participate in the Company 401(k) Plan after 30 days of employment, in accordance with the applicable plan terms. The Company provides for 11 paid holidays and 12 weeks of Parental Leave. We also follow a “free time” PTO policy, allowing you the flexibility to take time needed for either sick time or vacation.


Fractal provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.