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Director, Vehicle Inventory Marketing (US-Remote)
CDK Global, Inc. • Remote • Posted 7 days ago
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Remote • Full-time • $180,000-$220,000/yr • Senior Manager
Job Highlights
Using AI ⚡ to summarize the original job post
The Director, Vehicle Inventory Marketing at CDK Global, Inc. is a senior-level product marketing professional responsible for developing and overseeing the vehicle inventory marketing strategy. This includes positioning, packaging, pricing, messaging, content creation, and competitive differentiation for CDK's vehicle inventory offerings. The role involves collaboration with Product Management and other product marketing leaders to enable sales and customer success teams in effectively positioning offerings as competitive differentiators and revenue growth enablers.
Responsibilities
- Drives the overall packaging, positioning, and pricing strategy for vehicle inventory
- Drives development and delivery of marketing plans
- Leads the overall go to market strategy and collaborate closely with sales enablement to ensure readiness of sales and customer success
- Collaborate closely with vehicle inventory product management, product marketing and commercialization teams on the creative business judgement in optimizing the lifecycle profitability of the payment offerings
- Owns the sales messaging strategy to ensure all customer facing partners deliver a common, succinct payments message to help achieve sales plans
- Owns the messaging for all external facing channels with messaging and tools including Sales and Customer Success teams
- Vehicle Inventory Expert/Evangelist; ability to present the CDK offerings to external audiences, including major automotive manufacturers, large dealer groups and dealers
- Development of market Characterization/Targeting and communication of an actionable segmentation and positioning strategy for marketing CDK vehicle inventory solutions
- Monitor key financial metrics related to the health, growth, and profitability of the offerings
Qualifications
Required
- Bachelor's Degree
- 7+ years' progressive experience in a SaaS B2B environment in automotive inventory Marketing, Product Marketing, Market Analysis or Channel Strategy
- Must possess an understanding of the automotive dealership industry
- Proven success in bringing to software solutions to market
- Ability to showcase knowledge of modern marketing concepts and techniques
- Proven track record designing and executing effective marketing messaging, content and programs leveraging web, email, and social media, including behavioral metrics
- Must be able to develop and execute effective B2B product marketing strategies
- Demonstrated ability to lead initiatives across virtual, cross-functional teams
- Excellent communications skills, to both internal and external stakeholders, both oral and written, highly skilled in content creation
- Proven ability to support and define market strategies for multiple sales channels
- Must be open to 15-30% travel
Preferred
- Automotive Industry
- Pragmatic Product Marketing credentials or foundational knowledge
About CDK Global, Inc.
CDK Global is a leading provider of integrated information technology solutions for the automotive retail industry, offering dealership management systems, customer relationship management solutions, digital marketing solutions, and data analytics tools. Based in Hoffman Estates, Illinois, United States, the company operates globally in over 100 countries, serving more than 30,000 retailers and original equipment manufacturers (OEMs). CDK Global focuses on enhancing operational efficiency, customer engagement, and profitability for its automotive retail partners through innovative technology solutions.
Full Job Description
Reporting to the Senior Director, this Director, Vehicle Marketing is a senior-level product marketing professional responsible for developing and overseeing the vehicle inventory marketing strategy, owning: positioning, packaging, pricing, messaging, content creation and competitive differentiation for the CDK vehicle inventory offerings. This individual will collaborate with Product Management and other product marketing leaders, to enable the sales & customer success teams in effectively positioning the offerings as a competitive differentiator and revenue growth enabler to both existing and new customers.
The Director, Vehicle Inventory Marketing is responsible for building and executing an effective go-to-market strategy, including market characterization, development of the go-to-market plan, driving and delivering demand generation programs, influencing commercialization, and packaging strategies, enabling sales and customer success with tools and resources, and defining market requirements and business cases for product line investment. This individual is the leading expert in positioning payment offerings and customer value proposition.
Essential Functions and Responsibilities (not limited to):
Required Qualifications and Attributes:
Preferred Qualifications:
Base Salary Range: $180,000 - $220,000
CDK Global is committed to fair and equitable compensation practices. Compensation packages are based on several factors, including but not limited to skills, experience, certifications, and work location. The total compensation package for this position may also include annual performance bonus, benefits and/or other applicable incentive compensation plans.We offer Medical, dental, and vision benefits in addition to:
At CDK, we believe inclusion and diversity are essential in inspiring meaningful connections to our people, customers and communities. We are open, curious and encourage different views, so that everyone can be their best selves and make an impact.
CDK is an Equal Opportunity Employer committed to creating an inclusive workforce where everyone is valued. Qualified applicants will receive consideration for employment without regard to race, color, creed, ancestry, national origin, gender, sexual orientation, gender identity, gender expression, marital status, creed or religion, age, disability (including pregnancy), results of genetic testing, service in the military, veteran status or any other category protected by law.
Applicants for employment in the US must be authorized to work in the US. CDK may offer employer visa sponsorship to applicants.
The Director, Vehicle Inventory Marketing is responsible for building and executing an effective go-to-market strategy, including market characterization, development of the go-to-market plan, driving and delivering demand generation programs, influencing commercialization, and packaging strategies, enabling sales and customer success with tools and resources, and defining market requirements and business cases for product line investment. This individual is the leading expert in positioning payment offerings and customer value proposition.
Essential Functions and Responsibilities (not limited to):
- Drives the overall packaging, positioning, and pricing strategy for vehicle inventory
- Drives development and delivery of marketing plans
- Leads the overall go to market strategy and collaborate closely with sales enablement to ensure readiness of sales and customer success
- Collaborate closely with vehicle inventory product management, product marketing and commercialization teams on the creative business judgement in optimizing the lifecycle profitability of the payment offerings
- Owns the sales messaging strategy to ensure all customer facing partners deliver a common, succinct payments message to help achieve sales plans
- Owns the messaging for all external facing channels with messaging and tools including Sales and Customer Success teams
- Vehicle Inventory Expert/Evangelist; ability to present the CDK offerings to external audiences, including major automotive manufacturers, large dealer groups and dealers
- Development of market Characterization/Targeting and communication of an actionable segmentation and positioning strategy for marketing CDK vehicle inventory solutions
- Monitor key financial metrics related to the health, growth, and profitability of the offerings
Required Qualifications and Attributes:
- Bachelor's Degree
- 7+ years' progressive experience in a SaaS B2B environment in automotive inventory Marketing, Product Marketing, Market Analysis or Channel Strategy
- Must possess an understanding of the automotive dealership industry
- Proven success in bringing to software solutions to market
- Ability to showcase knowledge of modern marketing concepts and techniques
- Proven track record designing and executing effective marketing messaging, content and programs leveraging web, email, and social media, including behavioral metrics
- Must be able to develop and execute effective B2B product marketing strategies
- Demonstrated ability to lead initiatives across virtual, cross-functional teams
- Excellent communications skills, to both internal and external stakeholders, both oral and written, highly skilled in content creation
- Proven ability to support and define market strategies for multiple sales channels
- Must be open to 15-30% travel
Preferred Qualifications:
- Automotive Industry
- Pragmatic Product Marketing credentials or foundational knowledge
Base Salary Range: $180,000 - $220,000
CDK Global is committed to fair and equitable compensation practices. Compensation packages are based on several factors, including but not limited to skills, experience, certifications, and work location. The total compensation package for this position may also include annual performance bonus, benefits and/or other applicable incentive compensation plans.We offer Medical, dental, and vision benefits in addition to:
- Paid Time Off (PTO)
- 401K Matching Program
- Tuition Reimbursement
At CDK, we believe inclusion and diversity are essential in inspiring meaningful connections to our people, customers and communities. We are open, curious and encourage different views, so that everyone can be their best selves and make an impact.
CDK is an Equal Opportunity Employer committed to creating an inclusive workforce where everyone is valued. Qualified applicants will receive consideration for employment without regard to race, color, creed, ancestry, national origin, gender, sexual orientation, gender identity, gender expression, marital status, creed or religion, age, disability (including pregnancy), results of genetic testing, service in the military, veteran status or any other category protected by law.
Applicants for employment in the US must be authorized to work in the US. CDK may offer employer visa sponsorship to applicants.
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