Centene • Kansas City, MO 64168 • Posted 4 days ago
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The Senior Salesforce Marketing Cloud Specialist at Centene is responsible for ensuring the Salesforce Marketing Cloud (SFMC) platform offers a user-centric experience, allowing marketing teams to effectively reach and acquire new consumers through digital-content marketing strategies. This role involves translating business and marketing requirements into customized marketing solutions using SFMC, determining the best path for platform implementation, and designing and building customer relationship email/mobile automation solutions. The specialist will also maintain and document technical processes, conduct user training, and stay updated with Salesforce technology updates.
About Centene
Centene Corporation is a leading healthcare enterprise in the United States, specializing in managed healthcare products and services primarily through Medicaid, Medicare, and commercial offerings. The company operates on a global scale, aiming to improve health outcomes for underserved populations by providing comprehensive managed care plans that include medical, behavioral, and specialty services. With a significant presence in over 30 states and strategic developments like the acquisition of WellCare Health Plans, Centene continues to grow and innovate in the healthcare industry.
You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.
Position Purpose:
Ensures the Salesforce Marketing Cloud (SFMC) platform offers a user-centric experience that allows marketing teams to effectively reach and acquire new consumers through digital-content marketing strategies. Identifies opportunities to build and add data-driven solutions that help marketing teams tailor acquisition campaigns to customers’ behaviors, preferences, and multi-channel journeys. Acts as a trusted source of knowledge in Marketing Cloud best practices and its growing number of capabilities to ultimately build the SFMC roadmap.
Education/Experience:
Bachelor’s degree or equivalent experience in Marketing, Computer Science, Information Technology, or related field.
Knowledge of programming languages in SFMC: AMP Script, HTML and CSS, SSJS and/or JavaScript, SQL (and Query Studio experience).
5+ years of experience working hands-on in Marketing Cloud implementations, ideally involving integrations with Salesforce core and other platforms.
Strong background in agile SCRUM practices and associated tools preferred.
End-to-end understanding of SFMC Platform preferred.
Ability to build cloud pages (using smart capture) using both content blocks & HTML/CSS & JS.
Strong analytical and problem-solving capabilities.
Excellent written and verbal communication skills and experience.
License/Certification:
Certified in Salesforce Marketing Cloud Developer and/or Marketing Cloud Consultant preferred
Pay Range: $67,400.00 - $121,300.00 per yearCentene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law. Total compensation may also include additional forms of incentives.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
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