Digital Marketing Strategist

Job Description

Insight Global is seeking a Digital Marketing Strategist for one of our top non-profit healthcare improvement clients. Our client provides millions of people in health care methods, tools, and resources to make care better, safer, and more equitable. This role will sit fully remote and will be a contract through the end of April 2025.

This role will provide strategic leadership for web production, ensuring high-quality, user-friendly globally appealing content and projects that align with our clients goals. It will develop and implement strategies to enhance user experience, optimize web performance through data analysis and continuous improvement, and collaborate with cross-functional teams for cohesive web content and functionality. Additionally, this role will manage digital marketing agencies or consultants, ensure the effectiveness of marketing campaigns and social media, and reflect the global nature of our clients work through website features and functionality.

Additional responsibilities will include:

- Web Technologies Knowledge of web development technologies, including content management systems (CMS), and responsive design principles.

- User Experience (UX) Design Understanding of UX design principles and best practices to create user-friendly and engaging web experiences.

- SEO and Analytics Proficiency in search engine optimization (SEO) techniques and web analytics tools (e.g., Google Analytics) to monitor performance and optimize content.

- Content Management Experience in managing web content, including information architecture, page layout, and editorial oversight to ensure consistency and quality.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .

To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .

Skills and Requirements

- 8 years of digital marketing experience with a focus on website performance

- Experience with Google Analytics

- CMS Platform experience

- Performance Optimization Tools

- Bachelors degree or equivalent work experience - Experience with B2B Marketing

- Experience with Drupal

- Smartsheet experience

- Experience with HubSpot for Landing Pages and MarTech null

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.