Sr. Product Marketing Manager, Outbound Marketing, Seller Recruitment & Success

Description

We're looking for an experienced marketer and self-motivated individual, with experience driving the strategic development and execution of outbound communications, primarily through email marketing.

In 2022, more than 60% of all Amazon sales came from third-party sellers, and their growth represents a major lever to increased selection for Amazon customers. The Selling Partner Recruitment & Success (SPRS) team's vision is to ensure all business owners and aspiring entrepreneurs are aware of the opportunity to sell on Amazon, to enable them to launch through self-service registration, and to help them discover their personalized path to success.

As a Sr. Product Marketing Manager, you'll play a pivotal role in developing our outbound communication strategy and protecting the Seller experience. This role owns a high-impact project, building mechanisms that effectively scale results-driven outbound campaigns to accelerate Seller success. Our ideal candidate has a high sense of ownership with a customer-centric approach, and a strong expertise in email marketing and analytics. Your expertise in email marketing governance and best practices will ensure a consistent focus on quality, performance, and compliance. The candidate for this role excels at managing cross-functional stakeholder relationships, strategy development and executing tactical plans to deliver measurable results.

Key job responsibilities

- Manage stakeholder relationships (e.g. Sales, Product, Tech) to define business requirements, achieve goal alignment and drive adoption

- Leverage data and insights to optimize campaign performance and identify opportunities for improvement at the campaign and program level to drive ROI

- Establish governance and conduct regular audits to ensure all automated emails follow best practices and are compliant with CAN-SPAM regulations, data privacy policies, Amazon legal policies

- Drive robust and detailed measurement and reporting processes to track relevant KPI's

- Deliver recurring business reviews and key insights to stakeholders to inform optimizations and program roadmap

Basic Qualifications

- 6+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience building, executing and scaling cross-functional marketing programs

Preferred Qualifications

- Strong B2B email marketing automation experience (e.g., Pardot, Marketo, Eloqua)

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.