SVP, Brand & Marketing

TITLE: Senior Vice President, Brand & Marketing
TEAM: Brand & Marketing
REPORTS TO: Executive Vice President, External Affairs - Steve Majors
LOCATION: Remote - Flexible

PRIORITY DEADLINE: Friday, September 27 at 11:59 PM PT

ROLE CLOSES: Wednesday, October 9th at 11:59 PM PT

WHAT YOU'LL DO

Teach For America's (TFA) mission is to find, develop, and support a diverse network of leaders committed to expanding opportunity for children from classrooms, schools, and every sector and field that shapes the broader systems in which schools operate. We are seeking individuals who align with our mission, core values and commitment to Diversity Equity & Inclusiveness and are ready to join us in this global movement.

The Senior Vice President, Brand & Marketing is responsible for managing and overseeing the vision, strategy, and direction of the Brand and Marketing team which develops Teach For America's brand identity, steers its creative execution, and promotes the brand through integrated marketing campaigns that support our organization in reaching its goals.

The Senior Vice President, Brand & Marketing manages a team of approximately 25 individuals working on sub-teams including those focused on brand strategy, content, creative & design, digital marketing, social media, and operations. The team works to ensure that Teach For America's brand strength is improving, and that we are delivering powerful marketing campaigns that engage our stakeholders in ways that are grounded in data and insights and deliver on the goals of internal business units. The Senior Vice President, Brand & Marketing reports directly to the Executive Vice President, External Affairs and serves as a member of External Affairs Leadership Team and TFA's Senior Leadership Team.

WHAT YOU'LL BE RESPONSIBLE FOR

Craft Category-Defining Marketing Strategies: 40%

• Develop data-driven marketing plans encompassing all channels (brand, category, creative, social media, digital).
• Set measurable goals, KPIs, and learning plans to track progress and optimize future campaigns.
• Partner with all internal teams at Teach For America to understand their business goals and create results-driven strategies rooted in their audience opportunities and challenges

Drive Brand Growth and Awareness: 40%

• Lead the end-to-end execution of brand marketing plans and campaigns across owned, earned, and paid channels.
• Champion TFA's brand story and ensure consistent messaging across all touchpoints.
• Identify and develop strategic partnerships that strengthen brand equity and loyalty.
• Internal brand alignment: Engage and align internal stakeholders, including team members and executives with the brand strategy and values

Optimize Performance and Empower Your Team: 20%

• Oversee the marketing budget and ensure efficient resource allocation for maximum ROI.
• Conduct thorough market research to understand audience insights, market trends, and competitive landscape
• Analyze audience research, internal data, and campaign performance for actionable insights.
• Foster a high-performing team environment by mapping developmental roles and providing coaching for continued growth.
• Stay current on industry trends and identify new marketing techniques and technologies to leverage
• Partner with external agencies to help build awareness in new and existing markets
• Collaborate effectively with cross-functional teams to achieve shared goals
• Work closely with the External Affairs Leadership Team to ensure seamless integration of the overall team strategy and delivery of External Affairs goals for Teach For America

Agile Teamwork:

• Ability to support some weekend and evening work, especially in our peak admissions season
• Ability to travel to in-person meetings in various US cities (no more than 2x a quarter)
• Ability to work virtually with colleagues who are based all over the country

A WEEK IN THE LIFE

The Senior Vice President, Brand and Marketing (SVP) might start the week by leading a planning session with the Growth Marketing team to refine upcoming campaigns and assess current campaign performance. The SVP may attend a meeting with brand strategists and content creators to align strategies with goals and discuss new initiatives. Throughout the week, the SVP, Brand and Marketing may review marketing materials and ensure that all brand messaging is consistent and impactful. By the end of the week, the SVP might analyze campaign data, adjusting strategies based on performance metrics. Balancing strategic oversight with hands-on involvement, the SVP plays a crucial role in shaping and driving the organization's brand and marketing efforts.

YOUR EXPERIENCE

• 10 -15 years of progressive experience in marketing and brand management, with at least 5 years in a senior leadership role
• You are a skilled manager with experience building and leading high-performing teams and delivering results across multiple sub-teams and workstreams
• You have had success achieving sustainable results linked to organizational strategies across a portfolio of complex projects
• You have a demonstrated ability to build and foster strong relationships and team culture across lines of difference
• You enjoy coaching and developing others and have an ability to build an inclusive, collaborative, and reflective performance culture
• You deeply believe education is an essential lever in the effort to expand access to economic mobility and believe Teach For America is vital to continued progress
• You are an exceptional problem-solver. You are data-driven and realize that movement building is people-centered work and know when to follow the head and when to follow the heart

YOUR COMPENSATION

The applicable salary range for each U.S.-based role is based on where the employee works and is aligned to one of 3 tiers according to a cost of labor index in that geographic area. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. New hires are typically brought into the organization at a salary between the range minimum and the salary range midpoint depending on qualifications, internal equity, and the budgeted amount for the role. The expected salary ranges for this role are set forth below. These ranges may be modified in the future.

• Tier A: 159,400 - 221,800
• Tier B: 173,700 - 241,700
• Tier C: 188,100 - 261,700

You can view which tier applies to where you plan to work here. If your location is not listed, please click here for additional total rewards information.