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Product Marketing Manager
Robert Half • New York, NY 10176 • Posted 2 days ago
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Hybrid • Full-time • $65.00-$75.00/hr • Temporary • Contract • Senior Level
Job Highlights
Using AI ⚡ to summarize the original job post
Robert Half is seeking a Product Marketing Manager for a Fortune 100 eCommerce enterprise in NYC. This role is crucial for driving product adoption, enhancing market perception, and positioning a leading DSP platform for success. The ideal candidate will have extensive experience in ad technology, a deep understanding of DSP infrastructure and supply, and the ability to cater to the needs of large customer segments. This position offers an opportunity to be at the forefront of innovative marketing strategies in the ad tech landscape.
Responsibilities
- Lead and execute product marketing strategies to maximize the adoption and success of DSP solutions.
- Develop and implement marketing campaigns focused on core DSP infrastructure, supply, and key areas of growth.
- Understand the unique needs of large customer segments, including brand direct clients, media agencies, and holding companies, and tailor marketing efforts accordingly.
- Collaborate with cross-functional teams-product, sales, and leadership-to ensure strategic alignment and achieve shared objectives.
- Build content and execute comprehensive marketing plans.
Qualifications
Required
- Bachelor's degree in Marketing, Business, or a related field.
- At least 5 years of experience in product marketing, with a strong focus on ad technology and DSPs.
- Proven track record of developing and executing successful marketing campaigns.
- In-depth knowledge of the ad tech landscape and the needs of large customer segments.
- Strong communication, collaboration, and leadership abilities in a fast-paced, dynamic environment.
Preferred
- Ad technology expertise
- DSP infrastructure knowledge
- Proficiency in Microsoft Office
About Robert Half
Robert Half, the world’s first and largest specialized talent solutions firm, connects opportunities at great companies with highly skilled job seekers. We offer contract, temporary and permanent placement solutions for roles in finance and accounting, technology, marketing and creative, legal, and administrative and customer support. Named to Fortune’s World’s Most Admired Companies and 100 Best Companies to Work For® lists and a Forbes Best Employer for Diversity, Robert Half is the parent company of Protiviti®. Robert Half is traded on the New York Stock Exchange (symbol: RHI) and is a member of the S&P 500 index.
Full Job Description
Robert Half is partnering with a Fortune 100 eCommerce enterprise in search of a Product Marketing Manager to join their team in NYC. This role is critical to driving product adoption, enhancing market perception, and positioning a leading DSP platform for success during a transformative year of growth. The ideal candidate will have extensive experience in ad technology, a deep understanding of DSP infrastructure and supply, and a proven ability to cater to the needs of large customer segments.
This role offers an exciting opportunity to be at the forefront of innovative marketing strategies in a fast-evolving ad tech landscape.
Duration: 9 months w/ potential to extend
Location: New York, NY (hybrid-onsite 3 days/week)
Pay Rate: $65-75/hour
Hours: 40 hours/week
Key Responsibilities:
+ Lead and execute product marketing strategies to maximize the adoption and success of DSP solutions.
+ Develop and implement marketing campaigns focused on core DSP infrastructure, supply, and key areas of growth.
+ Understand the unique needs of large customer segments, including brand direct clients, media agencies, and holding companies, and tailor marketing efforts accordingly.
+ Collaborate with cross-functional teams-product, sales, and leadership-to ensure strategic alignment and achieve shared objectives.
+ Build content and execute comprehensive marketing plans.
Requirements
Qualifications:
+ Bachelor's degree in Marketing, Business, or a related field.
+ At least 5 years of experience in product marketing, with a strong focus on ad technology and DSPs.
+ Proven track record of developing and executing successful marketing campaigns.
+ In-depth knowledge of the ad tech landscape and the needs of large customer segments.
+ Strong communication, collaboration, and leadership abilities in a fast-paced, dynamic environment.
Top Skills:
+ Ad technology expertise
+ DSP infrastructure knowledge
+ Proficiency in Microsoft Office
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) .
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