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Senior Digital Marketing Specialist

Darktrace • New York, NY 10001 • Posted 4 days ago

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Hybrid • Full-time • Senior Level

Job Highlights

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The Senior Digital Marketing Specialist at Darktrace will be responsible for growing the company's digital media efforts, focusing on improving website user experience for both paid media and organic users across Darktrace domains. This role involves managing and optimizing core digital channels such as paid search, paid social, and display advertising, utilizing web analytics platforms to identify user trends, and collaborating with content and web development teams to enhance the user experience.

Responsibilities

Manage and optimize core digital channels such as paid search, paid social and display advertising with a focus on improving lead conversion rates and decreasing cost-per-lead.
Utilize web analytics platforms to identify user trends and recommend improved user experiences across Darktrace domains - both for paid media and organic users on site.
Create and execute a continual A/B testing and/or multivariate testing framework to improve core web pages.
Create and optimize landing pages within HubSpot
Prepare reports on the overall performance of digital marketing campaigns, including ROI and other pipeline progression KPIs
Collaborate with the content teams and web development teams to improve the overall user-experience of our website.
Assist with building ideal digital media plans

Qualifications

Required

Bachelor's degree in marketing or a relevant field
5 years' experience working in a digital marketing role
In-depth knowledge of front-end web design and conversion optimization
Strong experience with Adobe Analytics
Experience with website heatmapping tools
Experience with Adobe Target to launch A/B and multivariate tests on the website
Experience working in digital ad platforms such as Google Ads, Microsoft Ads, LinkedIn and Meta.
Experience with Salesforce's reporting functionality
Experience working with Webflow or similar CMS
Ability to analyze trends in user experience and communicate recommended adjustments to the larger go-to-market team
Excellent interpersonal skills, with the ability to collaborate with other departments
Strong project management skills

Preferred

Experience building landing pages in HubSpot
Experience working with external agency partners
Experience working with 6Sense or similar account intelligence tools

Full Job Description

Founded by mathematicians and cyber defense experts in 2013, Darktrace is a global leader in cyber security AI, delivering complete AI-powered solutions in its mission to free the world of cyber disruption. We protect more than 9,000 customers from the world's most complex threats, including ransomware, cloud, and SaaS attacks.

Our roots lie deep in innovation. The Darktrace AI Research Centre based in our Cambridge, UK headquarters, has conducted research establishing new thresholds in cyber security, with technology innovations backed by over 130 patents and pending applications.

For more information on our cutting-edge technology, visit darktrace.com

Senior Digital Marketing Specialist - Darktrace, Inc

Founded by mathematicians and cyber defense experts in 2013, Darktrace is a global leader in cyber security AI, delivering complete AI-powered solutions in its mission to free the world of cyber disruption. We protect more than 9,000 customers from the world's most complex threats, including ransomware, cloud, and SaaS attacks.

Our roots lie deep in innovation. The Darktrace AI Research Centre based in our Cambridge, UK headquarters, has conducted research establishing new thresholds in cyber security, with technology innovations backed by over 130 patents and pending applications.

For more information on our cutting-edge technology, visit darktrace.com.

Job Summary

The Senior Digital Marketing Specialist will be responsible for growing Darktrace's digital media efforts. This role will also focus on improving website user experience for both paid media and organic users across Darktrace domains. Reporting to the Director of Digital Marketing, you will work alongside a team of digital marketers and agency partners to generate demand through digital channels.

Location: New York City Hybrid role

Key Duties & Responsibilities
- Manage and optimize core digital channels such as paid search, paid social and display advertising with a focus on improving lead conversion rates and decreasing cost-per-lead.
- Utilize web analytics platforms to identify user trends and recommend improved user experiences across Darktrace domains - both for paid media and organic users on site.
- Create and execute a continual A/B testing and/or multivariate testing framework to improve core web pages.
- Create and optimize landing pages within HubSpot
- Prepare reports on the overall performance of digital marketing campaigns, including ROI and other pipeline progression KPIs
- Collaborate with the content teams and web development teams to improve the overall user-experience of our website.
- Assist with building ideal digital media plans
Skills and qualifications
- Bachelor's degree in marketing or a relevant field
- 5 years' experience working in a digital marketing role
- In-depth knowledge of front-end web design and conversion optimization
- Strong experience with Adobe Analytics
- Experience with website heatmapping tools
- Experience with Adobe Target to launch A/B and multivariate tests on the website
- Experience working in digital ad platforms such as Google Ads, Microsoft Ads, LinkedIn and Meta.
- Experience with Salesforce's reporting functionality
- Experience working with Webflow or similar CMS
- Ability to analyze trends in user experience and communicate recommended adjustments to the larger go-to-market team
- Excellent interpersonal skills, with the ability to collaborate with other departments
- Strong project management skills
- Experience building landing pages in HubSpot is a plus
- Experience working with external agency partners is a plus
- Experience working with 6Sense or similar account intelligence tools is a plus

Benefits

100% medical, dental and vision insurance, plus dependents
Paid parental leave
Pet insurance
Life insurance
Commuter benefits
401(k)

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