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Strategic Account Executive

Gannett Co., Inc. • Remote • Posted 4 days ago

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Remote • Full-time • $38,700-$80,000/yr • Mid Level

Job Highlights

Using AI ⚡ to summarize the original job post

The Strategic Account Executive at Gannett Co., Inc. is a key role focused on driving new and incremental dollars from high growth categories such as Medical, Home Services, Multi-Location Retail, Legal, and Education. This remote position involves developing and implementing marketing strategies to secure retention and increase client spend, utilizing a sales team, support teams, and a suite of products to enrich local communities and businesses. The role requires a proven track record in driving net new business, a history of a satisfied account base, and the ability to work with in-depth data and resources to understand client markets.

Responsibilities

  • Drive product penetration, upsell, and retain accounts through acquiring new business and increasing current client spend.
  • Create solutions with Customer Service Manager and deliver custom solutions that provide and deliver against the measured KPIs to clients.
  • Focus on obtaining long term commitments and campaigns.
  • Effectively use SalesForce.com to manage the pipeline.
  • Develop and work a pipeline of potential customers' growth within existing base and growth from new high-potential prospects.
  • Produce accurate forecasts.
  • Develop or synthesize insights and create an account plan to shape a customized account strategy.

Qualifications

Required

  • 3 to 5+ years media/sales experience with a history of successful sales, innovation, and goal achievement.
  • Experience in Multi-Location Retail, Healthcare, Education, Legal or Home Services.
  • Experienced B2B hunter with digital/advertising sales experience.
  • Well-crafted sales process/methodology.
  • Outstanding communication, influencing, and negotiation skills.
  • No fear approach to new business development through cold-calling and networking.
  • Proven ability to build rapport and develop strong business relationships at a VP+ level.
  • CRM experience (e.g. Salesforce.com or similar).
  • Ethical with a high level of personal integrity and initiative.
  • Digital marketing knowledge and experience in key marketing solutions such as Search Engine Marketing, Search Engine Optimization, Social Media, Reputation Management, Streaming or Programmatic and OTT.

About Gannett Co., Inc.

Gannett is a media and marketing solutions company that publishes newspapers, operates news and advertising internet sites, and offers digital marketing and advertising solutions. With its headquarters in McLean, Virginia, Gannett is a dominant force in the media industry, owning USA Today, over 250 daily newspapers, and more than 160 broadcast television stations across the United States.

Full Job Description

|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA|

Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com

Job Title: Strategic Account Executive

Work Environment: 100% Remote role.

Offering: Base Salary + Uncapped Commission, benefits, expenses, unlimited vacation and more

We are currently hiring for a key role as a Strategic Account Executive in our National/Enterprise Division. This is an opportunity to be part of The USA TODAY and LocaliQ's resource rich sales team that drive new and incremental dollars from heavy growth categories such as Medical, Home Services, Multi-Location Retail Legal and Education. Our Strategic Account Executives do not work in isolation but benefit from support teams with industry, product knowledge and creative talent to develop and build marketing strategies to recommend our current and perspective partners. This includes multiple solutions for each segment of the sales funnel.

Our teams utilize proven tactics for prospecting strategic agencies & direct client partnerships. We follow through with effective solutions that secure retention. Knowledge of specific industry segments and an advanced knowledge of traditional and digital media products {And how they interact with each other} is a plus, but in-depth data and resources will be at your fingertips to understand our client's market and develop strategies accordingly. What is required is a proven track record of driving net new business from high growth opportunities and a history of a satisfied account base. In short, we are looking for someone who has strong relationships, is creative, organized, and has a history in lead gen, brand, traditional and/or digital marking, can demonstrate resourcefulness, initiative, and the ingenuity to build new client relationships and keep a large book of business.

Bring your talent and tenacity and we'll equip you with exceptional sales tools, technology and world-class products. With opportunities for training and continued learning, you will have the tools to succeed in your new role. Get ready to roll up your sleeves and build something pivotal.

About the job:
  • Primary responsibility is to drive product penetration, upsell and retain accounts through the combination of acquiring new business and increasing current client spend while increasing client satisfaction.
  • Creates solutions with Customer Service Manager and delivers custom solutions that provide and deliver against the measured KPIs to clients. Focus on obtaining long term commitments and campaigns.
  • Effectively uses SalesForce.com to manage the pipeline, maintains an awareness of revenue responsibilities and performance to goal, and stays abreast of details that require attention. Develops and works a pipeline of potential customers' growth within existing base and growth from new high-potential prospects. Produces accurate forecasts
  • Develops or synthesizes insights and can effectively create an account plan that helps shape a customized account strategy.

What We're Looking For:
  • 3 to 5+ years media/sales experience with a history of successful sales, innovation and goal achievement.
  • Ability to lead productive sales & strategy meetings with large, national &/or multi-location enterprise accounts
  • Experience in Multi-Location Retail, Healthcare, Education, Legal or Home Services
  • Experienced B2B hunter with digital/advertising sales experience.
  • Well-crafted sales process/methodology
  • Outstanding communication, influencing, and negotiation skills
  • No fear approach to new business development through cold-calling and networking and a successful track record to back it up
  • Proven ability to build rapport and develop strong business relationships at a VP+ level
  • CRM experience (e.g. Salesforce.com or similar)
  • Ethical with a high level of personal integrity and initiative
  • Digital marketing knowledge and experience in key marketing solutions such as Search Engine Marketing, Search Engine Optimization, Social Media, Reputation Management, Streaming or Programmatic and OTT and more.

What's In It For You:
  • Competitive salary coupled with uncapped commissions
  • Fast paced industry that keeps it exciting
  • Award winning products and service that give you confidence you can deliver for our clients
  • A remote, but tight-knit collaborative team environment
  • Knowledge sharing amongst some of the best in the industry
  • Full benefit package options including Medical, Dental, Vision, 401K & more
  • Unlimited Vacation Days subject to performance
  • Monthly business expenses

#LOCALiQ
#LI-SD1

#LI-REMOTE

The annualized base salary for this role will range between $38,700 and $80,000. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee's race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant's disability or religion, to complete this employment application and/or any other process in connection with an individuals' application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.'s Recruitment Department at Recruit@gannett.com.