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Team Lead, Digital Marketing

TopSpot, an OuterBox Company • Houston, TX 77001 • Posted 4 days ago

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In-person • Full-time • Mid Level Manager

Job Highlights

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The Team Lead, Digital Marketing at TopSpot, an OuterBox Company, is responsible for growing qualified business leads and revenue for a portfolio of new and existing clients through personalized, integrated digital marketing strategies. This client-facing role involves leading and guiding a team of Paid Media and SEO strategists, aligning with client business objectives, implementing digital strategies, and providing a positive client experience. The role requires professionalism, accountability, critical thinking, and leadership skills to succeed with both teammates and clients.

Responsibilities

Lead the oversight and execution of strategic, integrated digital marketing strategies for a portfolio of Essentials clients.
Drive client retention, results, team member retention, and strategic revenue growth for your Integrated Marketing Team.
Take ownership of personal and Integrated Marketing team goals.
Prioritize methodology to deliver integrated, digital strategies that meet client goals.
Guide the quality of communication between the team and client.
Develop, implement, and monitor budgets for efficient resource allocation.
Conduct in-depth competitor analysis to identify industry trends and opportunities.
Manage change to achieve desired outcomes and collaborate with Division Leaders.
Ensure business goals are clearly understood and reporting reflects the value of working with our organization.
Lead a team of Essentials strategists in implementing SEO and SEM strategies.
Conduct regular 1:1 meetings and annual performance reviews with direct reports.
Foster a collaborative environment amongst team to promote integrated alignment and strategies.
Partner with all departments across OuterBox to align with company vision and goals.
Stay updated on the digital marketing industry and related industry verticals.
Additional duties, as assigned.

Qualifications

Required

5+ years experience preferred.
Experience leading a marketing team to meet goals and deliver successful outcomes.
Experience in integrated strategy alignment/development across paid and organic channels.
Ability to use discernment throughout strategy development and execution.
Demonstrate expertise in using spreadsheet functions and formulas.
Experience working with multiple Essentials-level clients or brands.
Customer service experience as a main point of contact.
Ability to translate complex information and summarize in a meaningful way.
Working knowledge of digital marketing industry including SEO, SEM, Web Design & Development.
Excellent communication skills, including active listening and critical thinking.
Strong organizational and time management skills.
Strong problem solving & critical thinking skills.

Preferred

Experience with tracking time, managing resource utilization, and forecasting time, workload, and bandwidth through a Project Management tool.

Full Job Description

The Team Lead helps grow qualified business leads & revenue for a portfolio of new and existing clients through personalized, integrated digital marketing strategies. You will lead and guide a team of Paid Media and SEO strategists to align with client business objectives, implement digital strategies, showcase transparent results, and provide a positive client experience through every interaction. This role is a client-facing role and requires professionalism, accountability, critical thinking, and leadership to be successful with both teammates and clients.

Job Responsibilities

Lead the oversight and execution of strategic, integrated digital marketing strategies for a portfolio of Essentials clients, while driving client retention, results, team member retention, and strategic revenue growth for your Integrated Marketing Team to meet company retention & revenue goals.
Take ownership of personal and Integrated Marketing team goals, ensuring accountability to outlined client and company targets. Report on weekly and monthly metrics to track progress towards company objectives.
Prioritize methodology to deliver integrated, digital strategies that meet client goals to improve retention. Maintain alignment between paid search, organic, and other channels to deliver consistent & relevant results.
Guide the quality of communication between the team and client. Exemplify strong communication skills, instilling confidence with clients through trust building interactions and via email as needed.
Ability to develop, implement, and monitor budgets to ensure efficient allocation of resources, including the effective management of surplus and overage balances.
Conduct in-depth competitor analysis to identify industry trends, best practices, and opportunities for improvement in key business areas.
Proactively manage change to achieve desired outcomes, collaborating with Division Leaders to drive conversations and execute standards.
Ensure business goals are clearly understood and reporting reflects the value of working with our organization.The expectation is to provide insightful data analysis that resonates with the client, leading to proactive strategy adjustments, alignment, and enhanced client retention.
Personalized customer experience is an OBX Standard. Meeting expectations of timelines, communication, results and meaningful deliverables.
Lead a team of Essentials strategists in implementing SEO and SEM strategies grounded in best practices to drive growth and achieve measurable results for clients. You will work collaboratively with teams across the organization and are responsible for aligning to collectively achieve client goals.
Conduct regular 1:1 meetings and annual performance reviews with direct reports, providing constructive feedback and setting goals for continuous professional development and growth of team members.
Foster collaborative environment amongst team to promote integrated alignment and holistic strategies & communication for portfolio of accounts. Empower team members to own results, communication and implementation for their specific channels as well as joint successes and opportunities across clients to promote teammate development.
Partner with all departments across OuterBox in alignment with company vision and goals. Every department contributes to creating opportunities for our clients, providing a great experience, and retaining our clients.
Continuously stay updated on the digital marketing industry & related industry verticals to grow your knowledge and build credibility with Teammates and clients. Participate in ongoing BSchool training to build credibility & business acumen with both teammates and clients, and share your insights.
Additional duties, as assigned.

Required Experience

5+ years experience preferred.
Experience leading a marketing team to meet goals and deliver successful outcomes. You are capable of guiding, coaching, and having constructive conversations.
Experience in integrated strategy alignment/ development across paid and organic channels to achieve shared goals and maximize results.
Ability to use discernment throughout strategy development and execution as it relates to client goals.
Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data.
Experience working with multiple Essentials-level clients or brands at once and approaching each with a high level of personalization. You are flexible and adaptable in responding and accommodating reasonable changes in priorities, timelines and communicating proactively through them.
Customer service experience where you've served as a main point of contact, communicating frequently and intentionally with clients through all communication forms (email, video, phone, in-person).
Ability to translate complex information, data, and summarize in a way that's approachable and meaningful to different stakeholders. You can zoom out when necessary to view a project, situation, or challenge holistically to come to the best solution.
Working knowledge of digital marketing industry including SEO, SEM, Web Design & Development. Email & CRO is a plus.
Excellent communication skills, which include active listening and critical thinking. This is a client-facing role where consistent, proactive, timely, and intentional communication with Clients is an expectation.
Strong organizational and time management skills. Experience with tracking time, managing resource utilization, and forecasting time, workload, and bandwidth through a Project Management tool are a plus.
Strong problem solving & critical thinking skills. You can identify underlying issues, listen actively, and collaboratively develop solutions that are most helpful and appropriate considering all angles of a challenge/problem and putting yourself in your teammate's and client's shoes.

About TopSpot, an OuterBox Company

OuterBox, a leading performance marketing and web development agency, has acquired TopSpot, a prominent Houston-based digital marketing agency specializing in SEO, paid media, and website design for the industrial manufacturing sector. This strategic acquisition doubles the size of OuterBox, positioning it as one of the largest independent performance marketing agencies in the U.S.

Both OuterBox and TopSpot have been recognized for their excellence in the industry, earning numerous awards for their innovative digital marketing solutions and outstanding client service. Additionally, both companies have been consistently designated as "Best Places to Work," reflecting their commitment to fostering a positive and inclusive work environment.

By merging their expertise, OuterBox and TopSpot will deliver enhanced digital marketing solutions to a broader range of clients. The combined entity will offer a comprehensive suite of services, including SEO, PPC, UX/CRO, email marketing, analytics, and web development, leveraging the strengths of both companies to provide top-tier services to an expanded audience. This merger not only strengthens their market position but also offers exciting growth opportunities for current and future team members looking to join an award-winning, employee-centric organization.

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