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Digital Marketing Assistant

Source One Technical Solutions • New York, NY 10261 • Posted today via LinkedIn

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Hybrid • Full-time • $30.00/hr • Temporary • Contract • Mid Level

Job Highlights

Using AI ⚡ to summarize the original job post

The Digital Marketing Assistant - Paid Media Associate at a major financial publishing company will support the Martech and Paid Media teams across multiple campaigns, focusing on strategic planning, execution, trafficking, optimization, and analysis of digital marketing campaigns globally. This role requires hands-on experience with building, trafficking, and managing digital media campaigns across various platforms, including Meta, Google, Twitter, LinkedIn, Pinterest, and DSP platforms via Google Campaign Manager 360. The ideal candidate will be a self-starter with excellent time management skills, capable of working effectively in a fast-paced environment.

Responsibilities

  • Assist with implementing and managing digital media campaigns, including project timelines, creative asset management, cross-platform taxonomy, and creation of ad serving tags.
  • Collaborate with internal teams and external partners to facilitate the flow of creative assets, copy, and other campaign components.
  • Conduct thorough quality checks on marketing materials to ensure accuracy, consistency, and alignment with brand guidelines.
  • Work cross-functionally to ensure tracking standards, taxonomy, and conventions are upheld across teams.
  • Troubleshoot and resolve any issues that arise during the campaign execution process.
  • Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns.
  • Assist with tag management across media platforms, focusing on Google conversion tags and QA of media tags across campaigns.
  • Demonstrate diligence, attention to detail, and adherence to campaign goals.

Qualifications

Required

  • 2+ years experience in Martech/trafficking/digital media (Meta, LinkedIn, Pinterest, Twitter, DSP).
  • Experience with Google Campaign Manager 360.
  • Familiarity with onboarding new media; marketing technology platforms, including media site tag implementation, click tracking integration, etc.
  • Hands-on experience with building, trafficking, and managing digital media campaigns.
  • Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships to achieve success.
  • Excellent time management skills and the ability to work effectively in a fast-paced environment.
  • A fundamental understanding of media channels and proficiency in their corresponding ad managers.
  • High attention to detail and adherence to budgets.
  • Strong understanding of key paid media KPIs, analysis and reporting.

Preferred

  • Experience in building and trafficking both brand-focused and conversion-driving campaigns on Meta, Google, Twitter, LinkedIn, Pinterest, and DSP platforms via Google Campaign Manager 360.
  • Focus on driving new subscribers for and engaging current members of Company's brands.

Full Job Description

Financial Publishing Company is seeking a Digital Marketing Assistant - Paid Media Associate for hybrid contract opportunity in NY 10036


Source One is a consulting services company and we’re currently looking for the following individual to work as a consultant to our direct client, a major financial publishing company.


If interested please send me an updated resume.


Company: Major Financial Publishing

Title: Paid Media Associate - Administrative Assistant (*Digital Marketing Assistant)

Duration: ASAP to 2/26/2025 (5 months and possibly to be extended)

Location: Mid-Manhattan NY 10036

Hybrid: On-site Tuesday Wednesday Thursday; Off-site Monday & Friday

Pay: $30.00/Hour (W-2)


**Must be able to get to Mid-Manhattan NY 10036


**IMPORTANT NEEDS:

Seeking an experienced Digital Marketing Assistant - Paid Media Associate who is passionate about quality journalism.

- 2+ years experience in Martech/trafficking/digital media (Meta, LinkedIn, Pinterest, Twitter, DSP).

- Experience with Google Campaign Manager 360.

- Familiarity with onboarding new media; marketing technology platforms, including media

site tag implementation, click tracking integration, etc. Handle KPIs trafficking, budget, and paid customers.


Job Role:

The role will support the Martech and Paid Media teams across multiple campaigns

from strategic planning, execution, trafficking, optimization and analysis of digital marketing

campaigns globally.


The Ideal Candidate:

-Will have experience in building and trafficking both brand-focused and conversion-driving campaigns on Meta, Google, Twitter, LinkedIn, Pinterest, and DSP platforms via Google Campaign Manager 360.

-This role will be focused on driving new subscribers for and engaging current members of Company's brands.


Requirements:

● Hands-on experience with building, trafficking, and managing digital media campaigns.

● Self-starter with a proactive mindset, capable of seeking out and building the necessary

relationships to achieve success.

● Excellent time management skills and the ability to work effectively in a fast-paced

environment.

● A fundamental understanding of media channels and proficiency in their corresponding ad

managers.

● High attention to detail and adherence to budgets are a must.

● Strong understanding of key paid media KPIs, analysis and reporting

Responsibilities:

● Assist with implementing and managing digital media campaigns, including project

timelines, creative asset management, cross-platform taxonomy, and creation of ad serving

tags.

● Collaborate with internal teams and external partners to facilitate the flow of creative assets,

copy, and other campaign components.

● Conduct thorough quality checks on marketing materials to ensure accuracy, consistency,

and alignment with brand guidelines.

● Work cross-functionally to ensure tracking standards, taxonomy, and conventions are upheld

across teams.

● Troubleshoot and resolve any issues that arise during the campaign execution process.

● Handle daily campaign maintenance, including internal questions regarding tracking and

status of various campaigns.

● Assist with tag management across media platforms, focusing on Google conversion tags

and QA of media tags across campaigns.

● Demonstrate diligence, attention to detail, and adherence to campaign goals.


Best Regards,

Alan Naroden - Senior Recruiter

Source One Technical Solutions - A WBENC Certified Company

Whitehouse, NJ

anaroden@source1tek.com

Cell: 908-385-3793

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