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Marketing Specialist
Addison Group • Katy, TX 77494 • Posted today via LinkedIn
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In-person • Full-time • Mid Level
Job Highlights
Using AI ⚡ to summarize the original job post
The Marketing Specialist role at Addison Group is focused on digital marketing and analytics in an eCommerce environment, specifically targeting the Houston area. This position requires 2-5 years of experience in an eCommerce setting, a Bachelor’s Degree or equivalent work experience in Marketing, Business, or a relevant field, and skills in strategic thinking, process mindset, effective communication, organization, and problem-solving. The role involves managing and deploying eCommerce campaigns, creating digital marketing strategies, conducting tests, and reporting on performance results.
Responsibilities
- Manage, create, test, and deploy a variety of eCommerce campaigns and projects, including Hot Market support of championship gear launches
- Manage and track versioning of proofs and present content in weekly marketing meetings
- Assist with audience segmentation, personalization, and measurement
- Create digital marketing strategies that are in line with our business goals and messaging
- Conduct A/B and multivariant tests
- Interpret and report on performance results to the team
- Partner with cross-functional teams such as merchandising, project management, and design to ensure task and project deliverables are complete
- Manage and execute QA testing of links across device types/states at different check points in the publishing process
Qualifications
Required
- 2 - 5 years of experience in an eCommerce environment, focusing on digital marketing and analytics
- Bachelor’s Degree or Equivalent work experience in Marketing, Business or relevant field of study
- Strategic thinker with strong problem-solving abilities and creative resolution skills
- Process Mindset with the ability to define/document processes, execute against processes, and suggest process changes for continuous improvement
- Effective Communication Skills both written and verbal, with the ability to work with other teams cross-functionality
- Organized and Accountable with the ability to manage timelines, self-pride in work, ownership of deliverables within a high volume, fast-paced environment
- Problem-solver with the ability to make recommendations, bias for action, positive attitude towards challenges
- Basic Microsoft Excel and Outlook skills
- Acceptable level of hearing and vision to perform job duties
About Addison Group
Addison Group is a professional services firm specializing in consulting services, talent solutions, and workforce planning. They offer contract, contract-to-hire, direct hire, recruiting, consulting, and executive search services with a focus on empowering individuals and connecting them with organizations to drive business growth. With a national reach, localized touch, and over 20 years of experience, Addison Group is a trusted partner for all talent solutions and consulting needs.
Full Job Description
Marketing Specialist local to the Houston area willing to go onsite
Work Experiences:
- 2 - 5 years of experience in an eCommerce environment, focusing on digital marketing and analytics.
Education:
- Bachelor’s Degree or Equivalent work experience in Marketing, Business or relevant field of study
Skills:
- Strategic thinker: strong problem-solving abilities and creative resolution skills
- Process Mindset: ability to define/document processes, execute against processes, and suggest process changes for continuous improvement
- Effective Communication Skills: Both written and verbal, with the ability to work with other teams cross-functionality
- Organized and Accountable: Ability to manage timelines, self-pride in work, ownership of deliverables within a high volume, fast-paced environment
- Problem-solver: Ability to make recommendations, bias for action, positive attitude towards challenges
- Basic Microsoft Excel and Outlook skills
- Acceptable level of hearing and vision to perform job duties
Responsibilities:
- Manage, create, test, and deploy a variety of eCommerce campaigns and projects, including Hot Market support of championship gear launches
- Manage and track versioning of proofs and present content in weekly marketing meetings
- Assist with audience segmentation, personalization, and measurement
- Create digital marketing strategies that are in line with our business goals and messaging
- Conduct A/B and multivariant tests
- Interpret and report on performance results to the team
- Partner with cross-functional teams such as merchandising, project management, and design to ensure task and project deliverables are complete
- Manage and execute QA testing of links across device types/states at different check points in the publishing process
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