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Associate Marketing Manager

Insight Global • Novato, CA 94998 • Posted 5 days ago

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In-person • Full-time • Mid Level

Job Highlights

Using AI ⚡ to summarize the original job post

We are seeking an Associate Marketing Manager to work alongside our Americas Marketing Team to support all integrated marketing efforts to launch and sustain multiple titles. The ideal candidate should be passionate about marketing and gaming, with a focus on building integrated marketing plans, trafficking creative assets, supporting budgeting and legal approvals, and contributing to retail marketing plans and event briefs. This role requires strong communication, collaboration, and organizational skills, with a passion for gaming and a commitment to creating diverse and inclusive work environments.

Responsibilities

  • Work with Americas Marketing Team to build integrated marketing plans that drive awareness, engagement, and purchases for our titles
  • Responsible for trafficking creative assets from internal teams to external agency, partners and teams
  • Support teams with purchase orders, budgeting, legal and ESRB approvals
  • Support in the management of day-to-day relationship with media agency & internal media teams
  • Contribute to development of retail marketing plan in collaboration with channel marketing team
  • Liaise between PR, Influencer, and Marketing teams to ideate relevant activations and campaigns
  • Contribute to event briefs, and support event teams to ensure effective & on budget execution of brief
  • Liaise with Commercial and Insights teams to mine data and insight into consumer behaviors in each market
  • Be a true expert on our products, our consumers, our competitors, and culture
  • Provide timely updates, assets and direction, along with managing timelines to ensure all milestones are achieved

Qualifications

Required

  • 3-5 years of experience marketing experience working for a consumer brand, on the brand, media and/or agency side
  • Experience executing paid media campaigns
  • Experience executing retail marketing campaigns
  • Experience with purchase orders and budgeting
  • Highly creative and organized, detail-oriented and deadline driven
  • Excellent multi-tasking and self-management skills
  • Ability to take direction and constructive feedback
  • Passion for gaming

Preferred

  • Gaming industry experience

About Insight Global

Insight Global Education is an education company that offers transformative educational travel programs for university students, recent graduates, high schools, and community groups. They focus on providing safe, culturally vibrant, and educational experiences in remarkable locations around the world, connecting classrooms to communities. Their programs include curricular resources, workshops, and local experiences, with a strong emphasis on health and safety.

Full Job Description

Job Description

We are seeking an Associate Manager to work alongside our Americas Marketing Team and support all integrated marketing efforts to launch and sustain multiple titles. The ideal candidate should be passionate about marketing and gaming.

Work with Americas Marketing Team to build integrated marketing plans that drive awareness, engagement, and purchases for our titles

Responsible for trafficking creative assets from internal teams to external agency, partners and teams.

Support teams with purchase orders, budgeting, legal and ESRB approvals

Support in the management of day-to-day relationship with media agency & internal media teams, providing timely updates, assets & direction, and managing timelines to ensure all milestones are achieved throughout planning and execution phases

Contribute to development of retail marketing plan in collaboration with channel marketing team

Liaise between PR, Influencer, and Marketing teams to ideate relevant activations and campaigns

Contribute to event briefs, and support event teams to ensure effective & on budget execution of brief

Liaise with Commercial and Insights teams to mine data and insight into consumer behaviors in each market

Be a true expert on our products, our consumers, our competitors, and culture

Provide timely updates, assets and direction, along with managing timelines to ensure all milestones are achieved throughout planning and execution phases.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .

To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .

Skills and Requirements

3-5 years of experience marketing experience working for a consumer brand, on the brand, media and/or agency side. Gaming industry experience a plus

Strong communicator and collaborator

Thrive in a fast-paced, dynamic and flexible environment

Experience executing paid media campaigns

Experience executing retail marketing campaigns

Experience with purchase orders and budgeting

Highly creative and organized, detail-oriented and deadline driven

Excellent multi-tasking and self-management skills are able to take direction and constructive feedback

Passion for gaming

Self-starter, able to take ownership over tasks and carry them throughout to the end null

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.