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Product Marketing Manager

Meta • New York, NY 10176 • Posted 1 day ago

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In-person • Full-time • $191,786-$215,270/yr • Mid Level

Job Highlights

Using AI ⚡ to summarize the original job post

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. The Product Marketing Manager at Meta will drive product strategy, conduct market research, analyze product performance, and oversee global go-to-market efforts to support product launches and adoption. This role involves collaboration with various teams to ensure the success of product initiatives.

Responsibilities

  • Drive product strategy bridging short-term execution and long-term vision.
  • Identify opportunities and represent the view of the market by conducting industry research, including deep quantitative, qualitative, and competitive analysis.
  • Analyze product performance, synthesize customer feedback, and advocate improvements.
  • Oversee go-to-market efforts globally to support product launches and scaled adoption.
  • Manage comprehensive, cross-functional activities including betas, positioning, policy, and product documentation.
  • Partner with the Product Management, Media Partnerships, Engineering, Sales, Communications and other key teams.

Qualifications

Required

  • Master's degree in Marketing, Business Administration, or a related field and 12 months of experience in job offered or in a related occupation. Foreign equivalent accepted.
  • Alternatively, Bachelor's degree in Marketing, Business Administration, or a related field and 36 months of experience in job offered or in a related occupation. Foreign equivalent accepted.
  • 12 months of experience involving collaborating cross-functionally and building consensus among multiple stakeholders in a fast-paced, high-expectation environment
  • 2. Creating go-to-market strategies and translating those strategies into actionable plans and
  • 3. Distilling insights from data and/or research and using the insights to inform product and GTM strategy.

Full Job Description

**Summary:**

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click "Apply to Job" online on this web page.

**Required Skills:**

Product Marketing Manager Responsibilities:

1. Drive product strategy bridging short-term execution and long-term vision.

2. Identify opportunities and represent the view of the market by conducting industry research, including deep quantitative, qualitative, and competitive analysis.

3. Analyze product performance, synthesize customer feedback, and advocate improvements.

4. Oversee go-to-market efforts globally to support product launches and scaled adoption.

5. Manage comprehensive, cross-functional activities including betas, positioning, policy, and product documentation.

6. Partner with the Product Management, Media Partnerships, Engineering, Sales, Communications and other key teams.

**Minimum Qualifications:**

Minimum Qualifications:

7. Requires a Master's degree in Marketing, Business Administration, or a related field and 12 months of experience in job offered or in a related occupation. Foreign equivalent accepted. Alternatively, Employer will accept a Bachelor's degree in Marketing, Business Administration, or a related field. and 36 months of experience in job offered or in a related occupation. Foreign equivalent accepted. Requires 12 months of experience involving the following:

8. 1 .Collaborating cross-functionally and building consensus among multiple stakeholders in a fast-paced, high-expectation environment

9. 2. Creating go-to-market strategies and translating those strategies into actionable plans and

10. 3. Distilling insights from data and/or research and using the insights to inform product and GTM strategy.

**Public Compensation:**

$191,786/year to $215,270/year + bonus + equity + benefits

**Industry:** Internet

**Equal Opportunity:**

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.