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Event Marketing Manager
INSTRUCTURE • Remote • Posted 2 days ago
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Remote • Full-time • Contract • Mid Level
Job Highlights
Using AI ⚡ to summarize the original job post
As an Event Marketing Manager at Parchment, a division of Instructure, you will be responsible for planning, executing, and reporting on trade show appearances to create meaningful engagements for customers and prospective customers. This role involves collaboration with various departments, including marketing, sales, and customer success, and requires exceptional organizational skills, attention to detail, and stakeholder management. The position is remote and does not require onsite management, but travel may be requested based on business needs.
Responsibilities
- Research, negotiate and secure sponsorships and exhibit space for target market events & trade shows
- Research and book dinner or other hosted event venues as needed
- Develop and maintain overall project plan and manage internal and external deliverables in a timely and effective manner
- Manage all operational and administrative logistics from sponsorship registration to ordering booth materials and services
- Work with existing vendor partners to manage marketing inventory so each event is properly branded
- Write event briefs and communicate plans and schedules with stakeholders
- Manage lead collection and processing, gather post-event feedback, and coordinate post-show follow-up
- Manage spend and adhere to budget
Qualifications
Required
- Proven experience with trade show and event management
- Education-industry experience is highly desirable
- Exceptional organizational skills and attention to detail
- Project management experience with the ability to manage multiple projects in various stages simultaneously
- Ability to communicate effectively with all levels of management
- Strong time management skills
- Ability to multitask and prioritize effectively
- Experience managing event budgets
- Proficiency in Google Suite and project management software like Asana
About INSTRUCTURE
Instructure is a learning technology company that specializes in digital solutions for education. Their flagship product, Canvas LMS, is a popular learning management system used in K-12 and higher education, offering tools for course management, communication, content creation, and more. In addition to Canvas, Instructure provides other products like Mastery Connect for assessments, Elevate for analytics, and LearnPlatform for data-driven support, as well as leadership development services to enhance teaching practices.
Full Job Description
Event Marketing Manager
US-Remote
S&M - Marketing /
Contractor /
Remote
At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. This role will report to the Parchment division of Instructure marketing. Parchment, an Instructure company, is helping lifelong learners around the world make the most of their learning achievements, by turning their credentials into opportunities. It's an important mission and because of that, we actively seek employees that are passionate, creative and collaborative.
As Event Marketing Manager for Parchment, you are responsible for ensuring that our many trade show presences go off without a hitch. You will work collaboratively to plan, run and report on these shows to ensure that we are creating meaningful engagements for our customers and prospective customers.
The Event Marketing Manager is part of the marketing team. You will report to the Sr. Event Marketing Manager and work closely with Portfolio Marketing, Demand Generation, as well as Sales, Customer Success and other departments attending or presenting at events.
To be successful, you will blend your passion for customer experiences with your creativity, exceptional organizational skills, attention to detail, excellent communication skills and stakeholder management. You can see the big picture of the event program, but live in the details. You are agile, proactive and persistent.
Travel and onsite management are not expected for this position, but could be requested if a need is determined.
**What you will do:**
+ Research, negotiate and secure sponsorships and exhibit space for target market events & trade shows
+ Research and book dinner or other hosted event venues as needed
+ Develop and maintain overall project plan and manage internal and external deliverables in a timely and effective manner - with a very keen attention to detail
+ Manage all operational and administrative logistics from sponsorship registration to ordering booth materials and services
+ Work with existing vendor partners to manage marketing inventory so each event is properly branded
+ Write event briefs and communicate plans and schedules with stakeholders
+ Manage lead collection and processing, gather post-event feedback, and coordinate post-show follow-up
+ Manage spend and adhere to budget
**What you will need to know/have:**
+ Proven experience with trade show and event management, education-industry experience is a highly desirable
+ Exceptional organizational skills and attention to detail
+ Project management experience with the ability to manage multiple projects in various stages simultaneously
+ Ability to communicate effectively with all levels of management
+ Strong time management skills
+ Ability to multitask and prioritize effectively
+ Experience managing event budgets
+ Proficiency in Google Suite and project management software like Asana
We've always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.
At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.
All Instructure employees are required to successfully pass a background check upon being hired.
EOE Veteran/Disability
US-Remote
S&M - Marketing /
Contractor /
Remote
At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. This role will report to the Parchment division of Instructure marketing. Parchment, an Instructure company, is helping lifelong learners around the world make the most of their learning achievements, by turning their credentials into opportunities. It's an important mission and because of that, we actively seek employees that are passionate, creative and collaborative.
As Event Marketing Manager for Parchment, you are responsible for ensuring that our many trade show presences go off without a hitch. You will work collaboratively to plan, run and report on these shows to ensure that we are creating meaningful engagements for our customers and prospective customers.
The Event Marketing Manager is part of the marketing team. You will report to the Sr. Event Marketing Manager and work closely with Portfolio Marketing, Demand Generation, as well as Sales, Customer Success and other departments attending or presenting at events.
To be successful, you will blend your passion for customer experiences with your creativity, exceptional organizational skills, attention to detail, excellent communication skills and stakeholder management. You can see the big picture of the event program, but live in the details. You are agile, proactive and persistent.
Travel and onsite management are not expected for this position, but could be requested if a need is determined.
**What you will do:**
+ Research, negotiate and secure sponsorships and exhibit space for target market events & trade shows
+ Research and book dinner or other hosted event venues as needed
+ Develop and maintain overall project plan and manage internal and external deliverables in a timely and effective manner - with a very keen attention to detail
+ Manage all operational and administrative logistics from sponsorship registration to ordering booth materials and services
+ Work with existing vendor partners to manage marketing inventory so each event is properly branded
+ Write event briefs and communicate plans and schedules with stakeholders
+ Manage lead collection and processing, gather post-event feedback, and coordinate post-show follow-up
+ Manage spend and adhere to budget
**What you will need to know/have:**
+ Proven experience with trade show and event management, education-industry experience is a highly desirable
+ Exceptional organizational skills and attention to detail
+ Project management experience with the ability to manage multiple projects in various stages simultaneously
+ Ability to communicate effectively with all levels of management
+ Strong time management skills
+ Ability to multitask and prioritize effectively
+ Experience managing event budgets
+ Proficiency in Google Suite and project management software like Asana
We've always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.
At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.
All Instructure employees are required to successfully pass a background check upon being hired.
EOE Veteran/Disability
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