Digital Marketing Manager (part-time)

LOCATION:

Your home office anywhere in the United States

JOB DESCRIPTION:

Founded in 2012, CyberEdge Group is an award-winning marketing and research consulting firm serving cybersecurity vendors and service providers. Our 250+ clients are the "who's who" of their respective industries, including Palo Alto Networks, SentinelOne, SonicWall, Tenable, CyberArk, Recorded Future, and more.

CyberEdge contracts with 50+ consultants and partners around the country to provide a variety of client services in five key areas:

• Lead generation
• Content creation
• Custom research
• Publishing
• Staff augmentation

CyberEdge is currently recruiting a part-time independent contractor to serve as our first-ever Digital Marketing Manager (DMM) for 20 hours per week. Over time, this position could evolve into a full-time schedule and possibly permanent employment, depending on our DMM's preference and availability.

CyberEdge is in the process of migrating from Act-on to HubSpot Marketing Hub. The transition from Salesforce to HubSpot Sales Hub is already underway.

Responsibilities may include:

• Aid in the migration from Act-On to HubSpot Marketing Hub
• Optimize Google Analytics (GA4) to capture website traffic statistics
• Configure and execute 3-4 promotional emails per week
• Configure and execute ongoing social media posts
• Engage with contractors and/or vendors to improve search engine optimization (SEO) website performance
• Design and execute pay-per-click search engine marketing (SEM) campaigns on LinkedIn, Google, and other sites
• Engage with Cybersecurity Marketing Society personnel to promote CyberEdge services to its members
• Engage with company personnel and/or contractors to create blogs and other ongoing website content, ensuring that all content is optimized for SEO performance
• Engage CyberEdge's graphic designer to create images for all digital marketing campaigns and initiatives
• Download contacts from ZoomInfo and perhaps other sites that align with prospect buyer personas and ideal company profiles (ICPs)
• Configure webinars within On24 for monthly customer webinars hosted by CyberEdge's CEO
• Engage with webmaster and/or web development firm to make approved enhancements to the CyberEdge and other company websites
• Aggregate monthly reports to depict website traffic, email performance, social media performance, webinar performance, SEO keyword ranking performance, lead to MQL to SQL conversion, digital marketing ROI, and other key performance indicators (KPIs)
• Make suggestions for new marketing campaigns, new marketing technology tools, and ways to improve digital marketing program efficiency and/or performance

REQUIREMENTS:

• Minimum of five years of high-tech industry digital marketing experience
• Extensive experience with HubSpot Marketing Hub (certification is a plus)
• S. or B.A. undergraduate degree
• Strong verbal and written communications skills
• Excellent organization skills and attention to detail
• Knowledge of MS Word, MS Excel, MS PowerPoint, and Google Product Suite
• Available home office space

COMPENSATION AND BENEFITS:

• Part-time contractor (20 hours/week): $45-50/hour
• No healthcare benefits
• No paid time off