Product Marketing Manager

FocusKPI is looking for a Product Marketing Manager to join one of our clients, a high-tech, SaaS company.

Our client is looking for a Product Marketing Manager to join their Data Center and Migrations marketing team. As a member of their team, you'll be responsible for implementing marketing campaigns to increase the adoption of cloud products for both SMB and enterprise customers. You will also be responsible for ensuring the retention of their existing customer base and increasing the satisfaction scores of this audience. This will require you to be extremely detail-oriented, analytical, and comfortable with presenting work to leadership and stakeholders as you will partner closely with Product, Operations, and Sales.
You’ll be responsible for leading their marketing programs across a number of cross-functional teams at client and ensuring a seamless customer experience throughout all milestones.

Work Location: Remote- anywhere in US, as long as you are working PST hours
Duration: 18 months contract
Pay Range: $65/hr to $75/hr

Responsibilities:

• You have been responsible for creating, driving, and managing go-to-market plans across a variety of owned channels
• You're a passionate, self-starter with a no-bullshit, can-do attitude
• You're eager to jump in to get things done and don't get flustered in a fast-paced and often changing environment
• Set comprehensive GTM strategies that include customer segmentation, messaging, and internal enablement
• Apply your strong customer-centric focus to all content and programs
• Partner with sales leadership and enablement to craft high-touch and low-touch enablement programs
• Create high-quality assets for use by demand gen, sales, and partners. This can take the form of blogs, webinars, website content, community posts, and more
• Team player who is comfortable in content sparring sessions, and can influence stakeholders
• Distill complex processes and sets of information into clear written communications
• Drive projects to completion and maintain a high-quality bar

Qualifications:

• You have 8-10+ years of product marketing experience, ideally at a B2B SaaS company, or have an aptitude for understanding and ramping on new technologies
• An understanding of both PLG and sales-led GTM tactics to execute go-to-market plans across the appropriate mix of channels
• Experience with successfully launched a go-to market campaign
• Enjoy writing unique and compelling content for a diverse set of influencer and executive decision-maker personas
• Be a passionate, self-starter with a no-B.S., can-do attitude who likes to make data-informed decisions
• Familiarity with Jira and confluence, being able to conduct customer and competitive research
• Be able to spot opportunities to improve, and have a keen understanding of how to translate customer needs and market demand into messaging, content, and sales enablement to help us meet our key results around cloud adoption
• Thrive on teamwork and experience building relationships with peers and stakeholders across marketing, product, sales, and more
• Have worked to deliver campaigns that move the needle and turn heads in the market
• Experience making data-driven decisions and tracking campaign performance to drive the best results
• Can translate projects and initiatives into business impact
• Being able to drive cross functional program across the finish line and meet a high quality bar, stakeholder management, and project management
• Strong presentation skills- strong and clear communicator

Thank you!

FocusKPI Hiring Team

Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.

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