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Director of Digital Marketing
Carewell • Remote • Posted 10 days ago via ZipRecruiter
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Remote • Full-time • Senior Manager
Job Highlights
Using AI ⚡ to summarize the original job post
Carewell is seeking a data-driven Director of Digital Marketing to build, plan, and implement the overall digital marketing strategy across various channels. This role involves improving current channels through testing and optimization, measuring KPIs, developing new customer acquisition strategies, and collaborating closely with the marketing team. The ideal candidate will have a strong analytical foundation, significant experience with performance marketing, and the ability to work in a fast-paced, entrepreneurial environment.
Responsibilities
- Build, plan, and implement the overall digital marketing strategy across paid social, display, video, and other digital channels
- Improve current channels through tests, experimentation, and continuous optimization
- Measure KPIs and own reporting on digital marketing initiatives including CAC and new customer acquisition
- Develop and execute plans aimed at improving key inputs to new customer acquisition
- Test into new channels that can efficiently drive new customers
- Collaborate closely with the marketing team, including the Senior Director of Paid Search
- Guide and inform the creative team to develop and optimize creative assets
- Develop the marketing technology roadmap and set the direction for marketing tools
- Optimize onsite conversion and serve as the voice of digital on other projects
Qualifications
Required
- 8+ years of performance marketing experience with in-platform execution through Meta, TikTok, programmatic, Reddit, or other digital channels
- Strong analytical foundation and data-driven approach
- Significant experience building and executing reporting systems
- Experience with multiple marketing channels
- Experience with a retail model of 1,000+ SKUs is strongly preferred
- Demonstrated success driving growth initiatives and cost efficiencies
- Willingness to get things done quickly in a "scrappy" entrepreneurial start-up environment
About Carewell
Carewell is an online company in the health and wellness industry, specializing in providing a wide range of home health products. They offer competitive pricing, fast shipping, discreet packaging, and 24/7 trained care specialists to support customers on their caregiving journey.
Full Job Description
Job Description
Are you an impact-driven problem solver who is passionate about making a difference in the lives of others while contributing to a successful business? Join Carewell and be a part of a team that creates impactful solutions for caregivers and their unique challenges. We're looking for hardworking individuals committed to raising the bar and striving for impact, scalability, and simplicity. Build your career with Carewell, a category-defining business dedicated to making caregiving easier.
The Importance of hiring a Director of Digital Marketing:
As Carewell enters its next phase of growth striving to be a 'one stop shop' for all caregiving needs, the company is seeking a Director of Digital Marketing, who will report to the CMO and oversee assigned digital marketing strategies. This ambitious and data driven marketing leader will think big, while rolling up their sleeves to ideate and execute captivating marketing campaigns to drive new customer acquisition.
The ideal candidate can quickly understand the caregiving industry and various unique audiences, identifying opportunities to scale established channel strategies (Text Ads, Shopping, Performance Max etc.), while also experimenting with emerging channels to drive new insight and opportunities for growth.
What you'll do:
- Build, plan, and implement the overall digital marketing strategy across paid social, display, video, and other digital channels
- Be obsessed with improving our current channels through tests, experimentation, and continuous optimization
- Measure KPIs and own reporting on digital marketing initiatives including CAC and new customer acquisition for the channels you own
- Develop and execute plans aimed at improving key inputs to new customer acquisition, including CTR, CVR, and CPA
- Think big by testing into new channels that can efficiently drive new customers
- Closely collaborate with the marketing team including the Senior Director of Paid Search and other team members on key initiatives
- Guide and inform the creative team to develop and optimize creative assets
- Help develop the marketing technology roadmap as well as set the direction for which tools the marketing team should utilize
- Work with peers across the product and merchandising team to optimize onsite conversion and serve as the voice of digital on other projects where marketing is a key stakeholder
KPIs:
- New Customer Acquisition
- Customer Acquisition Cost
What you'll need:
- 8+ years of performance marketing experience with in-platform execution through Meta, TikTok, programmatic, Reddit, or other digital channels
- Strong analytical foundation and data-driven approach to understanding a business
- Significant experience building and executing reporting systems, conducting in-depth analysis and delivering measurable results
- Experience with multiple marketing channels
- Experience with a retail model of 1,000+ SKUs is strongly preferred
- Demonstrated success driving growth initiatives and cost efficiencies
- Willingness to get things done quickly in a "scrappy" entrepreneurial start-up environment
What we offer:
- Competitive compensation
- Health, Dental, and Vision insurance
- Short-term Disability and Life Insurance (100% employer-sponsored)
- Long-term Disability
- Supplemental Life Insurance
- 401(k) Retirement Plan
- 100% Remote
- Generous paid time off and 6 paid holidays
- Employee discount
About Carewell
Carewell is a category-defining business that is dedicated to providing the most trusted and reputable retail source for caregiving products. Our vast selection of expert-vetted products includes incontinence supplies, wound care, nutrition, mobility aids, and more, all available at the best prices with fast, reliable shipping. We are proud to have been recognized as one of the fastest-growing companies in the US, ranked on the Inc. 5000, and named one of the most customer-centric companies in the world by Forbes in 2022. At Carewell, we understand the importance of caregiving, and we strive to provide the highest quality products to help caregivers provide the best care possible for their loved ones.
As the number of older adults in the US grows, the need for caregiving solutions will only increase. By joining Carewell, you will have the opportunity to work in a space that is constantly evolving, with new challenges and opportunities for growth. We are committed to being architects of our own success, always striving to improve our teams, partnerships, and solutions to ensure impact, scalability, and simplicity. As a member of our team, you will have the opportunity to collaborate with like-minded individuals, using customer insights, data, research, and feedback to make decisions and create the most effective solutions. If you are ready to join a team of dedicated individuals who are committed to making a difference in the world, Carewell is the place for you.
Learn more about us in the Carewell Newsroom.
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