Job Highlights
Using AI ⚡ to summarize the original job post
McGarrah Jessee is seeking a Performance Marketing Manager who is both a creative thinker and passionate about the evolving media and technology landscape. This role involves collaborating with all McGarrah Jessee disciplines to develop digital solutions, managing the strategy, planning, and execution across performance marketing efforts, and building custom media plans. The ideal candidate will have experience in performance media campaigns across multiple channels, retail experience, and a strategic mindset with deep expertise in performance marketing channels.
Responsibilities
- Serve as an expert and thought leader on performance media planning/buying best practices for the media department and the agency
- Oversee the planning, development, purchase and execution of all performance-based strategies, including Google, Microsoft, Meta and affiliates
- Architect effective search engine marketing (SEM)/pay-per-click (PPC) campaigns with direction from department leadership
- Utilize Google Smart Bidding with automated bid strategies like tCPA, tROAS, Maximize Conversions and Maximize Conversion Value
- Compile weekly performance reports on performance marketing channels in collaboration with the analytics team
- Manage and optimize performance marketing campaigns across multiple platforms, such as paid search, display, e-comm, paid social and emerging platforms
- Conduct in-depth analysis of campaign performance, leveraging data to make informed adjustments
- Perform A/B testing and other optimization techniques to enhance campaign effectiveness
- Manage budgets, IOs and invoice reconciliation, and project budget levels and/or budget needs based on client goals
Qualifications
Required
- 5+ years of experience in digital marketing and online media planning/buying across various channels
- Large-scale paid search management experience required ($5M+ annual budget management)
- Strong experience in running Google channels and understanding best practices to deliver growth across Search, Performance Max, Shopping, UAC
- Strong understanding of media attribution inclusive of privacy challenges and technical initiatives
- Familiarity with web analytics tools, such as Adobe Analytics, Placer.ai and Google Analytics
- Familiarity with media software, planning tools and research platforms, reporting and optimization tools, such as CM360, Kantar, Comscore, MRI, Nielsen, Emarketer and Simmons
Preferred
- Experience with Apple Search, Retail Media Networks and Affiliates
- Ability to manage team efforts around paid search bid management
- Knowledge of conversion tracking/pixels, Google Tag Manager and attribution models
- Ability to develop strong vendor partnerships
- Experience as a mentor for professional growth within the media team
About McGarrah Jessee
McGarrah Jessee is a full-service brand development agency that partners with clients to shape the consumer experience through creative advertising campaigns and strategic brand development. They excel in crafting brand narratives, designing visual identities, and creating digital experiences to help businesses build impactful brands.